Uncommon Service: How to Win by Putting Customers at the Core of Your Business

Name: Uncommon Service: How to Win by Putting Customers at the Core of Your Business
Brand: PERSEUS BOOKS GROUP
SKU: 517835
Price: 36.98 EUR
Availability: InStock

FRANCES FREI

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36,98 €

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Trda

36,98 €

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ISBN

9781422133316

Mladinska knjiga ID

517835

Leto izida

2012

Velikost (šxdxv)

150 × 200 × 10

Status dobavljivosti

Na zalogi pri dobavitelju

Jezik

ANG

Založnik

PERSEUS BOOKS GROUP

Avtor

FRANCES FREI

Opis

This title offers a completely new and systematic approach for greater productivity, profitability, and competitive advantage through service. Most companies treat service as a low-priority business operation, keeping it out of the spotlight until a customer complains. Then service gets to make a brief appearance - for as long as it takes to calm the customer down and fix whatever foul-up jeopardized the relationship. In "Uncommon Service", Frances Frei and Anne Morriss show how, in a volatile economy where the old rules of strategic advantage no longer hold true, service must become a competitive weapon, not a damage-control function. That means weaving service tightly into every core decision your company makes. The authors reveal a transformed view of service, presenting an operating model built on tough choices organizations must make: How do customers define "excellence" in your offering? Is it convenience? Friendliness? Flexible choices? Price? How will you get paid for that excellence? Will you charge customers more? Get them to handle more service tasks themselves? How will you empower your employees to deliver excellence? What will your recruiting, selection, training, and job design practices look like? What about your organizational culture? How will you get your customers to behave? For example, what do you need to do to get them to treat your employees with respect? Do you need to make it easier for them to use new technology? Practical and engaging, "Uncommon Service" makes a powerful case for a new and systematic approach to service as a means of boosting productivity, profitability, and competitive advantage.