29 rezultatov
-
Reimagining and Reshaping Events(2022) WRATHALL, JEFFREY, PHD (EVENT MANAGEMENT LECTURER AND COURSE LEADER, FACULTY OF HIGHER EDUCATION AT WILLIAM ANGLISS INSTITUTE, MELBOURNE, AUSTRALIA),STERIOPOULOS, EFFIE, PHD (LECTURER OF EVENT MANAGEMENT, FACULTY OF HIGHER EDUCATION AT WILLIAM ANGLISS INSTITUTE, MELBOURNE, AUSTRALIA)A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst stiVezava: Trda53,20 € -
Sustainability in the Hospitality Industry(2016) LEGRAND, WILLY (UNIVERSITY OF APPLIED SCIENCES, BONN, GERMANY),SLOAN, PHILIP (UNIVERSITY OF APPLIED SCIENCES, BONN, GERMANY),CHEN, JOSEPH S. (INDIANA UNIVERSITY, USA)Sustainability in the Hospitality Industry, third edition, is the only book available to introduce the students to economic, environmental and social sustainable issues specifically facing the industry as well as exploring ideas, solutions, and strategiesVezava: Mehka127,74 € -
Consumer Behaviour in Tourism(2020) HORNER, SUSAN,JOHN, SWARBROOKENow fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.Vezava: Mehka106,74 € -
Hotels and Resorts(2016) HARPER, DAVID (LEISURE PROPERTY SERVICES, UK)This book presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health clubs and resorts are developed, operate and are valued. Drawing on over 18 years’ experience in the leisure property industry, David HarperVezava: Mehka131,24 € -
Human Resource Management in the Hospitality Industry(2019) BOELLA, MICHAEL J. (UNIVERSITY OF BRIGHTON, UK),GOSS-TURNER, STEVEN (UNIVERSITY OF BRIGHTON, UK)Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a 'process' approach and provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce witVezava: Mehka101,49 € -
Food and Beverage Management(2018) LOCKWOOD, ANDREW,PANTELIDIS, IOANNIS S. (UNIVERSITY OF BRIGHTON, UK),ALCOTT, PETER (UNIVERSITY OF SURREY, UK),DAVIS, BERNARDThis introductory textbook provides a thorough guide to the management of food and beverage outlets. It is illustrated in full colour and contains in-chapter activities as well as end-of-chapter summaries and revision questions to test the readers' knowleVezava: Mehka97,99 € -
Marketing for Hospitality and Tourism, Global Edition(2021) KOTLER, PHILIP,BOWEN, JOHN,MAKENS, JAMES,BALOGLU, SEYHMUSVezava: Mehka125,55 €









