Zbirka: Prodajni management in management trženja
145 rezultatov
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CIM Coursebook 08/09 Marketing Planning(2008) BEAMISH, KAREN,ASHFORD, RUTHHelps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing (CIM), this book contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to supportVezava: Mehka36,17 €
BEAMISH, KAREN,ASHFORD, RUTH
CIM Coursebook 08/09 Marketing Planning
Helps students understand the complexities of marketing. Reviewed and approved by The Chartered Institute of Marketing (CIM), this book contains a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support
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Key Account Management(2015) CHEVERTON, PETERLearn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.Vezava: Mehka73,49 €
CHEVERTON, PETER
Key Account Management
Learn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.
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Global Account Management(2008) CHEVERTON, PETERGlobal Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller.Vezava: Mehka31,00 €
CHEVERTON, PETER
Global Account Management
Global Account Management shows you how to manage international business accounts, giving you the tools and techniques to look after the large accounts of big customers, in a world that is getting smaller.
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Living the Brand(2007) IND, NICHOLASLiving the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.Vezava: Trda60,62 €
IND, NICHOLAS
Living the Brand
Living the Brand is a practical book which shows how organizations can empower and enthuse employees to create 'brand champions'. This approach can enhance employee commitment, improve service standards and focus efforts to deliver business goals.
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