Zbirka: Turistična industrija
121 rezultatov
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Marketing for Sustainable Tourism(2021)This book shows how marketing skills and techniques can be used for sustainability purposes, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. It was orVezava: Mehka73,49 € -
Rural Tourism(2019)A comprehensive review of the latest developments in the fast evolving subject of rural tourism in the developed world, covering concepts, markets, marketing, product development, sustainability, research and governance. This book was originally publishedVezava: Mehka76,99 €
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Tourism and the creative economy(2014) ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT,UNITED NATIONS ENVIRONMENT PROGRAMMEVezava: Mehka28,87 €
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Justice in Tourism Destinations(2025)This innovative and timely book critically explores and demonstrates how both the tourism system and tourism destinations can adapt and act to mitigate, avoid, or solve injustices in destinations.Vezava: Trda92,74 € -
Holiday Makers(1999) KRIPPENDORF, JOSTThe Holiday Makers is thought-provoking and profound in its analysis of the present and future patterns of work and leisure. The author analyses the different forms of tourism, examines the effects on the indigenous countries and their people, and outliVezava: Mehka99,74 €
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Holiday Makers(2016) KRIPPENDORF, JOSTThe Holiday Makers is thought-provoking and profound in its analysis of the present and future patterns of work and leisure. The author analyses the different forms of tourism, examines the effects on the indigenous countries and their people, and outliVezava: Trda264,48 €
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Rural Tourism and Enterprise(2017)Marketing and management processes are especially intricate for the rural business setting due to the assortment of different business opportunities. This important new textbook examines key issues, discusses strategies for growth and uses a mix of case sVezava: Mehka73,50 € -
Darker Side of Travel(2009)This book is a contemporary and comprehensive analysis of dark tourism. Drawing on existing literature, numerous examples and introducing new conceptual perspectives, it develops a theoretically informed foundation for examining the demand for and supplyVezava: Mehka54,81 €
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Tourism as an Instrument for Development(2014)Articulates and debates the concept and methodology of tourism-assisted development. This book examines the theoretical bases of contemporary real-case development projects and illustrates the way tourism can effectively and efficiently focus on developmeVezava: Trda207,52 € -
Tourist(2013) MACCANNELL, DEANBrings social scientific understandings to bear on tourism in the postindustrial age, during which the middle class has acquired leisure time for international travel. This title examines notions of authenticity, high and low culture, and the constructionVezava: Mehka40,39 € -
BTEC Level 3 National Travel and Tourism Student Book 2(2010) DALE, GILLIANBTEC and Heinemann have joined forces to provide BTEC’s own resources to accompany the 2010 BTEC Level 3 National Travel and Tourism specification, supporting candidates every step of the way to BTEC success.Vezava: Mehka65,55 € -
Garden Tourism(2013) BENFIELD, RICHARD W. (FORMERLY CENTRAL CONNECTICUT STATE UNIVERSITY, USA)This book traces the history of garden visitation and examines tourist motivations to visit gardens. Useful for garden managers and tourism students as well as casual readers, it also examines management and marketing of gardens for tourism purposes, befoVezava: Mehka64,60 € -
BTEC First in Travel & Tourism Student Book(2013) ASTON, RACHAEL,APPLEYARD, NICOLA,DALE, GILLIAN,JEFFERIES, MALCOLM,KERR, ANDREW,KING, CHRISTINE,ROCK, TOM,SPENCER, CAROLVezava: Mehka61,72 € -
Service Quality in Leisure, Events, Tourism and Sport(2016) BUSWELL, JOHN (FORMERLY OF UNIVERSITY OF GLOUCESTERSHIRE, UK),WILLIAMS, CHRISTINE (FORMERLY UNIVERSITY OF CENTRAL LANCASHIRE, UK),DONNE, KEITH (UNIVERSITY OF GLOUCESTERSHIRE, UK),SUTTON, CARLEY (UNIVERSITY OF CENTRAL LANCASHIRE, UK)This enhanced new edition addresses key points and principles of managing service quality across the sector. It considers the underpinning theory of service quality, informs the reader of the practical application of service quality management tools and tVezava: Mehka63,39 € -
Diversity Competence(2019) HOFFMAN, DR EDWIN (INDEPENDENT CONSULTANT, NETHERLANDS),VERDOOREN, ARJAN (ROYAL TROPICAL INSTITUTE, NETHERLANDS)In this book, interpersonal communication forms the point of departure. The authors describe what diversity competence entails: which processes and skills are relevant in a 'superdiverse' world. They demonstrate how the TOPOI model offers an inclusive appVezava: Mehka64,27 €
