Zbirka: Turistična industrija
121 rezultatov
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Events as a Strategic Marketing Tool(2020) GERRITSEN, DOROTHE (NHTV BREDA UNIVERSITY OF APPLIED SCIENCES, THE NETHERLANDS),VAN OLDEREN, RONALD (NHTV BREDA UNIVERSITY OF APPLIED SCIENCES, THE NETHERLANDS)An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way eventsVezava: Mehka67,62 € -
Tourism(2020) ROBINSON, DR PETER (DEPARTMENT HEAD, LEEDS BECKETT UNIVERSITY, UK),LUCK, DR MICHAEL (AUT UNIVERSITY AUCKLAND, NEW ZEALAND),SMITH, STEPHEN (UNIVERSITY OF GUELPH, CANADA)Authored by established experts, fully revised Tourism, 2nd Edition covers aspects of tourism from a modern perspective, providing students with a range of theoretical and research-based explanations, supported by examples, case studies and unique insightVezava: Mehka82,69 € -
Events Management(2022) RAJ, DR RAZAQ (PRINCIPAL LECTURER FOR RESEARCH AND ENTERPRISE, LEEDS BUSINESS SCHOOL, LEEDS BECKETT UNIVERSITY, UK),RASHID, DR TAHIR (ASSOCIATE DEAN INTERNATIONAL & DBA DIRECTOR, SALFORD BUSINESS SCHOOL, UNIVERSITY OF SALFORD, UK)Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reader thrVezava: Mehka68,61 € -
Reimagining and Reshaping Events(2022) WRATHALL, JEFFREY, PHD (EVENT MANAGEMENT LECTURER AND COURSE LEADER, FACULTY OF HIGHER EDUCATION AT WILLIAM ANGLISS INSTITUTE, MELBOURNE, AUSTRALIA),STERIOPOULOS, EFFIE, PHD (LECTURER OF EVENT MANAGEMENT, FACULTY OF HIGHER EDUCATION AT WILLIAM ANGLISS INSTITUTE, MELBOURNE, AUSTRALIA)A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst stiVezava: Mehka68,61 € -
Reimagining and Reshaping Events(2022) WRATHALL, JEFFREY, PHD (EVENT MANAGEMENT LECTURER AND COURSE LEADER, FACULTY OF HIGHER EDUCATION AT WILLIAM ANGLISS INSTITUTE, MELBOURNE, AUSTRALIA),STERIOPOULOS, EFFIE, PHD (LECTURER OF EVENT MANAGEMENT, FACULTY OF HIGHER EDUCATION AT WILLIAM ANGLISS INSTITUTE, MELBOURNE, AUSTRALIA)A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst stiVezava: Trda95,76 € -
Sustainable Event Management(2017) JONES, MEEGAN (THE GREEN EVENT GUIDE, AUSTRALIA)Written by a leading trainer and consultant, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts - for events of any style and scale, anywhereVezava: Mehka96,24 € -
Tour Operators and Operations(2017) HOLLAND, JACQUELINE (NORTHUMBRIA UNIVERSITY, UK),LESLIE, DAVID (FORMERLY GLASGOW CALEDONIAN UNIVERSITY, UK)Focusing on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to sustainability, it provides a wealth of information reVezava: Mehka55,09 € -
Leisure, Sport and Tourism, Politics, Policy and Planning(2017) VEAL, A.J. (UNIVERSITY OF TECHNOLOGY SYDNEY, AUSTRALIA)A multi-disciplinary approach to policy making and planning in the leisure, sport and tourism sectors, this book provides an introduction for students. It examines theoretical issues underpinning public sector policy making, debates around the role of theVezava: Mehka73,50 € -
Food Tourism(2014) STANLEY, JOHN (JOHN STANLEY ASSOCIATES, AUSTRALIA),STANLEY, LINDA (JOHN STANLEY ASSOCIATES, AUSTRALIA)The fastest growth in tourism is the culinary sector. Covering farmers markets, agri-entertainment, glamping, restaurants, farm shops and more, food tourism is both an important part of holidaying and a purpose in itself. This book provides an overall dirVezava: Mehka48,66 € -
Knowledge Management in Tourism(2012)Knowledge Management in Tourism: Policy and Governance Applications is an indispensable instrument for everyone interested in the theory and practice of the quest for effectiveness, efficiency, and equity of tourism activities in helping build the futureVezava: Trda110,34 € -
Kecak and Cultural Tourism on Bali(2021) STEPPUTAT, PROFESSOR KENDRAExamines the history of one of the best known dramatic dance performance practices on Bali and its connection with cultural tourism.Vezava: Trda198,11 € -
BTEC Level 3 National Travel and Tourism Student Book 1(2010) DALE, GILLIANBTEC and Heinemann have joined forces to bring students and tutors BTEC’s own resources to accompany the new specification - from the BTEC team, for BTEC learners.Vezava: Mehka65,55 € -
Hospitality Revenue Management(2022)This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management.Vezava: Mehka134,56 € -
Robots, Artificial Intelligence and Service Automation in Travel, Tourism and Hospitality(2022)Using a combination of theoretical discussion and real-world case studies, this book focuses on current and future use of RAISA technologies in the tourism economy, including examples from the hotel, restaurant, travel agency, museum, and events industrieVezava: Mehka60,81 € -
Gamification for Tourism(2021)This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researcherVezava: Mehka66,45 € -
Millennials, Generation Z and the Future of Tourism(2022) CORBISIERO, FABIO,MONACO, SALVATORE,RUSPINI, ELISABETTAThis book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It explores the present and future challenges faced by the tourism industry as a result of the generational turnover and the rolVezava: Mehka46,49 € -
Sport Tourism Development(2018) HIGHAM, JAMES,HINCH, TOMThis book explores sport-related tourism and presents multidisciplinary perspectives of sport tourism, as structured by the geographical concepts of space, place and environment. It offers a comprehensive update of the discussions presented in the two preVezava: Mehka63,12 € -
Tourism and Resilience(2017) HALL, C. MICHAEL,PRAYAG, GIRISH,AMORE, ALBERTOThis is the first authored overview of resilience in tourism and its relationship to the broader resilience literature. The book examines resilience at individual, organisation and destination levels, and with respect to the wider tourism system. It is deVezava: Mehka46,49 € -
Film-Induced Tourism(2016) BEETON, SUEThis research-based monograph presents an introduction to the concept of film-induced tourism, building on the work of the seminal first edition. This revised edition has been thoroughly updated with substantial additions including the areas of film-inducVezava: Mehka63,12 € -
Tourism: The Business of Hospitality and Travel, Global Edition(2017) COOK, ROY,HSU, CATHY,TAYLOR, LORRAINEVezava: Mehka137,01 €
