Zbirka: Turistična industrija
89 rezultatov
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Events as a Strategic Marketing Tool(2020) GERRITSEN, DOROTHE (NHTV BREDA UNIVERSITY OF APPLIED SCIENCES, THE NETHERLANDS),VAN OLDEREN, RONALD (NHTV BREDA UNIVERSITY OF APPLIED SCIENCES, THE NETHERLANDS)An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way eventsVezava: Mehka73,50 € -
Events Management(2022) RAJ, DR RAZAQ (PRINCIPAL LECTURER FOR RESEARCH AND ENTERPRISE, LEEDS BUSINESS SCHOOL, LEEDS BECKETT UNIVERSITY, UK),RASHID, DR TAHIR (ASSOCIATE DEAN INTERNATIONAL & DBA DIRECTOR, SALFORD BUSINESS SCHOOL, UNIVERSITY OF SALFORD, UK)Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reader thrVezava: Mehka69,49 € -
Reimagining and Reshaping Events(2022) WRATHALL, JEFFREY, PHD (EVENT MANAGEMENT LECTURER AND COURSE LEADER, FACULTY OF HIGHER EDUCATION AT WILLIAM ANGLISS INSTITUTE, MELBOURNE, AUSTRALIA),STERIOPOULOS, EFFIE, PHD (LECTURER OF EVENT MANAGEMENT, FACULTY OF HIGHER EDUCATION AT WILLIAM ANGLISS INSTITUTE, MELBOURNE, AUSTRALIA)A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst stiVezava: Trda53,20 € -
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations(2022) OZTURK, ASSISTANT PROFESSOR AHMET BULENT, PH.D (ROSEN COLLEGE OF HOSPITALITY MANAGEMENT,, UNIVERSITY OF CENTRAL FLORIDA, USA),HANCER, PROFESSOR MURAT, PH.D (ROSEN COLLEGE OF HOSPITALITY MANAGEMENT,, UNIVERSITY OF CENTRAL FLORIDA, USA)Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and serviVezava: Mehka69,49 € -
Sustainable Event Management(2017) JONES, MEEGAN (THE GREEN EVENT GUIDE, AUSTRALIA)Written by a leading trainer and consultant, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts - for events of any style and scale, anywhereVezava: Mehka96,24 € -
Tour Operators and Operations(2017) HOLLAND, JACQUELINE (NORTHUMBRIA UNIVERSITY, UK),LESLIE, DAVID (FORMERLY GLASGOW CALEDONIAN UNIVERSITY, UK)Focusing on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to sustainability, it provides a wealth of information reVezava: Mehka59,88 € -
Leisure, Sport and Tourism, Politics, Policy and Planning(2017) VEAL, A.J. (UNIVERSITY OF TECHNOLOGY SYDNEY, AUSTRALIA)A multi-disciplinary approach to policy making and planning in the leisure, sport and tourism sectors, this book provides an introduction for students. It examines theoretical issues underpinning public sector policy making, debates around the role of theVezava: Mehka73,50 € -
Food Tourism(2014) STANLEY, JOHN (JOHN STANLEY ASSOCIATES, AUSTRALIA),STANLEY, LINDA (JOHN STANLEY ASSOCIATES, AUSTRALIA)The fastest growth in tourism is the culinary sector. Covering farmers markets, agri-entertainment, glamping, restaurants, farm shops and more, food tourism is both an important part of holidaying and a purpose in itself. This book provides an overall dirVezava: Mehka48,66 € -
Kecak and Cultural Tourism on Bali(2021) STEPPUTAT, PROFESSOR KENDRAExamines the history of one of the best known dramatic dance performance practices on Bali and its connection with cultural tourism.Vezava: Trda163,15 € -
BTEC Level 3 National Travel and Tourism Student Book 1(2010) DALE, GILLIANBTEC and Heinemann have joined forces to bring students and tutors BTEC’s own resources to accompany the new specification - from the BTEC team, for BTEC learners.Vezava: Mehka65,55 € -
Hospitality Revenue Management(2022)This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management.Vezava: Mehka134,56 € -
Gamification for Tourism(2021)This book examines the cutting-edge concept of gamification in tourism. The chapters offer valuable insights and examples of best practice and address key issues of game mechanism and game design principles. This will be useful for students and researcherVezava: Mehka65,77 € -
Sustainable Tourism(2020) FENNELL, DAVID A.,COOPER, CHRISThis new textbook provides a comprehensive overview of sustainable tourism framed around the UN’s sustainable development goals. It examines the origins and dimensions of sustainable tourism and offers a detailed account of sustainable initiatives and manVezava: Mehka66,45 € -
Millennials, Generation Z and the Future of Tourism(2022) CORBISIERO, FABIO,MONACO, SALVATORE,RUSPINI, ELISABETTAThis book examines the lifestyles, expectations and plans of Millennials and Generation Z and how they are redefining tourism. It explores the present and future challenges faced by the tourism industry as a result of the generational turnover and the rolVezava: Mehka48,15 € -
Sport Tourism Development(2018) HIGHAM, JAMES,HINCH, TOMThis book explores sport-related tourism and presents multidisciplinary perspectives of sport tourism, as structured by the geographical concepts of space, place and environment. It offers a comprehensive update of the discussions presented in the two preVezava: Mehka63,12 € -
Film-Induced Tourism(2016) BEETON, SUEThis research-based monograph presents an introduction to the concept of film-induced tourism, building on the work of the seminal first edition. This revised edition has been thoroughly updated with substantial additions including the areas of film-inducVezava: Mehka66,45 € -
New Directions in Garden Tourism(2020) BENFIELD, RICHARD W (FORMERLY CENTRAL CONNECTICUT STATE UNIVERSITY, USA)Following on from the success of Garden Tourism, this new book provides an update on the statistics and growth of the global phenomenon of garden visitation. It explores new themes and contemporary trends, from art and culture to psychographic profiling oVezava: Mehka72,36 € -
Tourism: The Business of Hospitality and Travel, Global Edition(2017) COOK, ROY,HSU, CATHY,TAYLOR, LORRAINEVezava: Mehka129,14 € -
Event Impact Assessment(2018) GETZ, PROFESSOR DONALD (PROFESSOR EMERITUS, UNIVERSITY OF CALGARY, CANADA)Event Impact Assessment is the first text to develop professionalism for IA and evaluation in these applied management fields. It positions impact assessment within sustainability and responsibility paradigms and recommend goals, methods and measures forVezava: Mehka67,63 €
