Turistična industrija

167 rezultatov

  • Ogled izdelka
    The Tourist Gaze 3.0(2011) JOHN URRY
    Vezava: Mehka
    80,56 €
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    Event Stakeholders - Theory and methods for event management and tourism(2019) GETZ, PROFESSOR DONALD (PROFESSOR EMERITUS, UNIVERSITY OF CALGARY, CANADA),VAN NIEKERK, MATHILDA (ASSOCIATE PROFESSOR, ROSEN COLLEGE OF HOSPITALITY MANAGEMENT, UNIVERSITY OF CENTRAL FLORIDA, USA)
    Focuses on stakeholder theory applied to event management and goes beyond traditional approaches by treating event management as an applied field. It looks at issues such as stakeholder relationships and the management functions of planning, organizing, s
    52,36 €
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    Tourism Encounters and Controversies: Ontological Politics of Tourism Development(2017) CARINA REN
    Vezava: Mehka
    48,04 €
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    Service Quality in Leisure, Events, Tourism and Sport(2016) BUSWELL, JOHN (FORMERLY OF UNIVERSITY OF GLOUCESTERSHIRE, UK),WILLIAMS, CHRISTINE (FORMERLY UNIVERSITY OF CENTRAL LANCASHIRE, UK),DONNE, KEITH (UNIVERSITY OF GLOUCESTERSHIRE, UK),SUTTON, CARLEY (UNIVERSITY OF CENTRAL LANCASHIRE, UK)
    This enhanced new edition addresses key points and principles of managing service quality across the sector. It considers the underpinning theory of service quality, informs the reader of the practical application of service quality management tools and t
    59,79 €
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    Fan Sites(2021) WAYSDORF, ABBY S.
    What is the appeal of film tourism, and what can its rise tell us about contemporary fandom? Fan Sites explores why and how we experience film and television-related places, and what the growth of this practice means for contemporary fandom.
    70,19 €
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    Diversity Competence(2019) HOFFMAN, DR EDWIN (INDEPENDENT CONSULTANT, NETHERLANDS),VERDOOREN, ARJAN (ROYAL TROPICAL INSTITUTE, NETHERLANDS)
    In this book, interpersonal communication forms the point of departure. The authors describe what diversity competence entails: which processes and skills are relevant in a 'superdiverse' world. They demonstrate how the TOPOI model offers an inclusive app
    60,48 €
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    Events as a Strategic Marketing Tool(2020) GERRITSEN, DOROTHE (NHTV BREDA UNIVERSITY OF APPLIED SCIENCES, THE NETHERLANDS),VAN OLDEREN, RONALD (NHTV BREDA UNIVERSITY OF APPLIED SCIENCES, THE NETHERLANDS)
    An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events
    63,75 €
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    Tourism(2020) ROBINSON, DR PETER (DEPARTMENT HEAD, LEEDS BECKETT UNIVERSITY, UK),LUCK, DR MICHAEL (AUT UNIVERSITY AUCKLAND, NEW ZEALAND),SMITH, STEPHEN (UNIVERSITY OF GUELPH, CANADA)
    Authored by established experts, fully revised Tourism, 2nd Edition covers aspects of tourism from a modern perspective, providing students with a range of theoretical and research-based explanations, supported by examples, case studies and unique insight
    71,75 €
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    Events Management - Principles and Practice(2022) RAJ, DR RAZAQ (PRINCIPAL LECTURER FOR RESEARCH AND ENTERPRISE, LEEDS BUSINESS SCHOOL, LEEDS BECKETT UNIVERSITY, UK),RASHID, DR TAHIR (ASSOCIATE DEAN INTERNATIONAL & DBA DIRECTOR, SALFORD BUSINESS SCHOOL, UNIVERSITY OF SALFORD, UK)
    Now in its Fourth Edition, this key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, it takes the reader thr
    62,83 €
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    Reimagining and Reshaping Events - Theoretical and practical perspectives(2022) WRATHALL, JEFFREY, PHD (EVENT MANAGEMENT LECTURER AND COURSE LEADER, FACULTY OF HIGHER EDUCATION AT WILLIAM ANGLISS INSTITUTE, MELBOURNE, AUSTRALIA),STERIOPOULOS, EFFIE, PHD (LECTURER OF EVENT MANAGEMENT, FACULTY OF HIGHER EDUCATION AT WILLIAM ANGLISS INSTITUTE, MELBOURNE, AUSTRALIA)
    A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst sti
    54,10 €
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    Reimagining and Reshaping Events - Theoretical and practical perspectives(2022) WRATHALL, JEFFREY, PHD (EVENT MANAGEMENT LECTURER AND COURSE LEADER, FACULTY OF HIGHER EDUCATION AT WILLIAM ANGLISS INSTITUTE, MELBOURNE, AUSTRALIA),STERIOPOULOS, EFFIE, PHD (LECTURER OF EVENT MANAGEMENT, FACULTY OF HIGHER EDUCATION AT WILLIAM ANGLISS INSTITUTE, MELBOURNE, AUSTRALIA)
    A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst sti
    144,70 €
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    Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations(2022) OZTURK, ASSISTANT PROFESSOR AHMET BULENT, PH.D (ROSEN COLLEGE OF HOSPITALITY MANAGEMENT,, UNIVERSITY OF CENTRAL FLORIDA, USA),HANCER, PROFESSOR MURAT, PH.D (ROSEN COLLEGE OF HOSPITALITY MANAGEMENT,, UNIVERSITY OF CENTRAL FLORIDA, USA)
    Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and servi
    62,83 €
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    Interpretation and Tour Leadership(2022) CHOWDHARY, NIMIT (PROFESSOR IN THE DEPARTMENT OF TOURISM AND HOSPITALITY MANAGEMENT, JAMIA MILLIA ISLAMIA (CENTRAL UNIVERSITY), NEW DELHI INDIA),PRAKASH, PROFESSOR MONIKA (INDIAN INSTITUTE OF TOURISM AND TRAVEL MANAGEMENT, INDIA)
    A complete manual to tour guiding based on the author’s first-hand experience of training more than 3000 tour guides. Packed with real life international case studies, each chapter follows a thorough pedagogic structure with features such as training obj
    52,36 €
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    Human Resource Management for the Event Industry(2014) VAN DER WAGEN, LYNN (THE NORTHERN SYDNEY INSTITUTE, AUSTRALIA),WHITE, LAUREN
    100,06 €
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    Social Innovation in Latin America(2022) MORALES, ANDRES
    Latin America contains a rich diversity from which humans derive a range of ecosystem services that contribute to livelihoods and wellbeing. To ensure the sustainable use and management of social and natural capital in the region, all manner of organisati
    73,49 €
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    Humanistic Management and Sustainable Tourism(2022)
    This book offers a perspective about the application of a humanistic management approach to sustainable tourism, which focuses on the value of human life, dignity and well-being. Multiple approaches and international cases, shed light on shared value crea
    81,40 €
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    Economics and Finance of Cultural Heritage(2022) PACELLI, VINCENZO (UNIVERSITY OF FOGGIA, ITALY),SICA, EDGARDO (UNIVERSITY OF FOGGIA, ITALY)
    This book analyses the economic and financial profiles of heritage assets as tourist attractions. Offering both theoretical insights, methods and global empirical examples, it considers how heritage assets can create economic and social value for the regi
    73,49 €
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    Tour Operators and Operations(2017) HOLLAND, JACQUELINE (NORTHUMBRIA UNIVERSITY, UK),LESLIE, DAVID (FORMERLY GLASGOW CALEDONIAN UNIVERSITY, UK)
    Focusing on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to sustainability, it provides a wealth of information re
    51,82 €
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    Leisure, Sport and Tourism, Politics, Policy and Planning(2017) VEAL, A.J. (UNIVERSITY OF TECHNOLOGY SYDNEY, AUSTRALIA)
    A multi-disciplinary approach to policy making and planning in the leisure, sport and tourism sectors, this book provides an introduction for students. It examines theoretical issues underpinning public sector policy making, debates around the role of the
    63,75 €
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    Food Tourism(2014) STANLEY, JOHN (JOHN STANLEY ASSOCIATES, AUSTRALIA),STANLEY, LINDA (JOHN STANLEY ASSOCIATES, AUSTRALIA)
    The fastest growth in tourism is the culinary sector. Covering farmers markets, agri-entertainment, glamping, restaurants, farm shops and more, food tourism is both an important part of holidaying and a purpose in itself. This book provides an overall dir
    44,79 €

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