The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success

Name: The Communications Consultant’s Master Plan: Leveraging Public Relations Expertise for Client and Personal Success
Brand: TAYLOR & FRANCIS BOOKS
SKU: 881593
Price: 40.22 EUR
Availability: InStock

ROGER DARNELL

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40,22 €

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ISBN

9781032012599

Mladinska knjiga ID

881593

Leto izida

2021

Datum izida

21.12.2022

Velikost (šxdxv)

148 × 210 × 25

Status dobavljivosti

Na zalogi pri dobavitelju

Jezik

ANG

Založnik

TAYLOR & FRANCIS BOOKS

Avtor

ROGER DARNELL

Opis

This volume builds on Roger Darnell’s The Communications Consultant’s Foundation by providing insider knowledge gained over the past three decades atop the field of communications consulting, incorporating lessons learned serving businesses in the global creative industry.Going beyond the basics of a communications consulting business, this book parses and distills the knowledge of top business management luminaries, helping readers build and expand their expertise to heighten their opportunities, and maximize all aspects and phases of their businesses, from start-up through to succession. It discusses essential topics including:• The business of running a PR agency, with emphasis on landing clients and honing expertise to remain exceptional• Advanced PR practices including investor relations and strategic planning• Agency expansion, addressing growth and exit strategiesWorking PR professionals, entrepreneurs, students, and recent graduates will appreciate high-level insights from a seasoned business owner, as well as templates for proposals, campaign planning, and more. Read with The Communications Consultant’s Foundation or on its own, this book will lead readers on life-changing journeys and help a new generation of smart communicators take their professional pursuits to the highest levels.