This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.
HACHTMANN, FRAUKE (UNIVERSITY OF NEBRASKA–LINCOLN, USA)
Crisis Response Advertising
This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.
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9781032288895Mladinska knjiga ID
9781032288895Leto izida
2023Datum izida
31.07.2023Število strani
204Status dobavljivosti
7-10 delovnih dniZaložnik
Taylor & Francis LtdAvtor
Hachtmann, Frauke (University of Nebraska–Lincoln, USA)Dimenzije
152 x 229 x 14BIC
GTC,H,JFD,KC,KJMV7,KJSA,KJSP,KJU,KNTJ,KNTYOpis
This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.Pogosto kupljeno skupaj
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