Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore

Name: Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore
Brand: JOHN WILEY & SONS LTD
SKU: 520020
Price: 26.39 EUR
Availability: InStock

KAIHAN KRIPPENDORFF

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26,39 €

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26,39 €

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ISBN

9781118105085

Mladinska knjiga ID

520020

Leto izida

2012

Velikost (šxdxv)

150 × 200 × 10

Status dobavljivosti

Na zalogi pri dobavitelju

Jezik

ANG

Založnik

JOHN WILEY & SONS LTD

Avtor

KAIHAN KRIPPENDORFF

Opis

A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers" "Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include:* Discover the Eight Dimensions of Disruption* Learn to play by the Outthinker Playbook* Develop the Five Habits of the Outthinker* Implement the Outthinker Process It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.