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DALLAKYAN, ARSEN,DALLAKYAN, KARLEN

This book presents the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasur

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Status dobavljivosti: 7-10 delovnih dni

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ISBN

9780761869436

Mladinska knjiga ID

9780761869436

Leto izida

2017

Datum izida

11.07.2017

Število strani

216

Status dobavljivosti

7-10 delovnih dni

Založnik

University Press of America

Avtor

Dallakyan, Arsen,Dallakyan, Karlen

Dimenzije

162 x 236 x 18

BIC

JFC

Opis

This book presents the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.

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O avtorju

*DALLAKYAN, ARSEN,DALLAKYAN, KARLEN

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