320 rezultatov

  • Ogled izdelka
    Digital Marketing All-In-One For Dummies(2023) DIAMOND, STEPHANIE
    41,78 €
  • Ogled izdelka
    Pricing the Priceless(2023) DIPERNA, PAULA
    29,44 €
  • Ogled izdelka
    Data Analytics for Business(2022) HAIMOWITZ, IRA J.
    Interest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to rea
    48,97 €
  • Ogled izdelka
    Fundraising Reader(2023)
    The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, covers key concepts, principles and debates.
    43,67 €
  • Ogled izdelka
    Re-Constructing the Global Network Economy(2022) TAYLOR, ANDREW (UNIVERSITY OF SURREY, SURREY, ENGLAND, UK),BRONSTONE, ADAM
    This book looks at how to build more resilience into socio-economic networks within local communities. Understanding the relationships between attachment to place, complex systems and patterns of knowledge creation is the challenge we face in bridging the
    59,56 €
  • Ogled izdelka
    Spirit of Green(2023) NORDHAUS, WILLIAM D.
    25,33 €
  • Ogled izdelka
    In Pursuit of the Perfect Portfolio(2023) LO, ANDREW W.,FOERSTER, STEPHEN R.
    29,44 €
  • Ogled izdelka
    The Cultural Sector and Sustainable Economic Development - Innovation and the Creative Economy in European Cities(2023) MICKOV, BILJANA
    This book offers both a theoretical and practical analysis of the contemporary approach to culture and innovation, with special emphasis on the relationship between culture, innovation and the economy. Its key theme is the role and possibility of culture
    66,14 €
  • Ogled izdelka
    Customer Experience Analytics(2023) ARIKAN, AKIN
    An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.
    39,71 €
  • Ogled izdelka
    The Cooperative Economy - A Solution to Societal Grand Challenges(2023) LAVIE, DOVEV
    This book looks at the problems fostered by our current economic system - economic inequality, the dominance of Big Tech firms, the loss of privacy and choice, and overuse and abuse of natural resources - and offers a bold solution: a new economic system,
    52,93 €
  • Ogled izdelka
    Successful Supervisory Leadership(2023) ROTHWELL, WILLIAM J.,BAKHSHANDEH, BEHNAM,ZABALLERO, AILEEN G.
    This book provides strategies for building solid relationships with team members, uses positivity as a foundational practice to lead and encourage other employees & provides guidelines on how to hold employees accountable and set high expectations.
    66,14 €
  • Ogled izdelka
    Essential Concepts of Sustainable Finance(2023)
    This book compiles and explains technical terms in sustainable finance in an easy-to-navigate A-Z format.
    46,31 €
  • Ogled izdelka
    Understanding Global Crises(2022) SADLER, THOMAS
    Understanding Global Crises is an innovative and interdisciplinary text, which investigates the key contemporary economic, social and environmental crises, and demonstrates their deep interconnection, providing a conceptual framework to understand the cur
    66,14 €
  • Ogled izdelka
    Making Economics Public(2023)
    Economics is integral to everyday life. But despite its importance for personal and collective decision making, it is a discipline often viewed as technical, arcane and inaccessible and thus overlooked in public discourse. This book is a call to arms to b
    46,31 €
  • Ogled izdelka
    Advertising Media Planning(2022) KELLEY, LARRY D. (UNIVERSITY OF HOUSTON, USA),SHEEHAN, KIM BARTEL (UNIVERSITY OF OREGON, USA),DOBIAS, LISA,KORANDA, DAVID E.,JUGENHEIMER, DONALD W.
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.
    88,19 €
  • Ogled izdelka
    Online Marketplace Advantage(2023) CORROT, PHILIPPE,NUSSENBAUM, ADRIEN
    34,55 €
  • Ogled izdelka
    Public Relations Theory III(2023)
    This important book chronicles, responds to, and advances the leading theories in the public relations discipline.
    78,09 €
  • Ogled izdelka
    Customer Service Marketing(2022) TORRES, EDWIN N. (ROCHESTER INSTITUTE OF TECHNOLOGY, USA),ZHANG, TINGTING (UNIVERSITY OF CENTRAL FLORIDA, USA)
    This textbook is a comprehensive overview of customer service principles, theories, and practices. Covering classic and contemporary theories, it looks at real life applications of theory by business enterprises in various service sectors. It will be part
    69,81 €
  • Ogled izdelka
    The Saboteur at Work - How the Unconscious Mind Can Sabotage Ourselves, Our Organisations and Society(2022) DRAYTON, MICHAEL
    The Saboteur at Work describes how unconscious psychological processes can sabotage individual lives, the functioning of groups, teams and organisations, and even global politics, and offers practical techniques you can use to overcome the saboteur.
    39,71 €
  • Ogled izdelka
    The New Customer Experience Management - Why and How the Companies of the Future Address Their Customers' Needs Proactively(2022) YORGOV, IVAYLO
    A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers' needs in a personalized way.
    39,71 €