Zbirka: Oglaševanje
84 rezultatov
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Branded Interactions(2020) SPIES, MARCO,WENGER, KATJAThis illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.Vezava: Trda70,55 €
SPIES, MARCO,WENGER, KATJA
Branded Interactions
This illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.
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Advertising Effect: How to Change Behaviour(2014) FERRIER, ADAM (, CHIEF STRATEGY OFFICER, CUMMINSROSS)The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.Vezava: Mehka44,09 €
FERRIER, ADAM (, CHIEF STRATEGY OFFICER, CUMMINSROSS)
Advertising Effect: How to Change Behaviour
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
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Advertising(2013) FELTON, GEORGEThe new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.Vezava: Mehka88,19 €
FELTON, GEORGE
Advertising
The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully.
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Crossover Creativity(2023) TROTT, DAVEIn this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider worldVezava: Mehka20,83 €
TROTT, DAVE
Crossover Creativity
In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action – as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world
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