5771 rezultatov
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Strategic Brand Management and Development(2020) LALAOUNIS, SOTIRIS T. (UNIVERSITY OF EXETER, UK)This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous eVezava: Mehka85,74 € -
Introducing Language in the Workplace(2020) VINE, BERNADETTE (VICTORIA UNIVERSITY OF WELLINGTON)Assuming no prior linguistics background, this introductory textbook summarises key topics and issues from workplace discourse research in an accessible manner. With over 160 international examples, Introducing Language in the Workplace is an excellent upVezava: Mehka51,32 € -
Law for Small Business For Dummies, UK Edition(2016) RICH, CLIVEYour own in-house legal advisor at a fraction of the cost Written in plain-English for business people without any legal training, Law For Small Business For Dummies covers everything you need to be aware of regarding the law when you're starting andVezava: Mehka28,03 € -
Project Management, Planning and Control(2021) LESTER, ALBERT (EUR. ING. ALBERT LESTER, CENG, FICE, FIMECHE, FISTRUCTE, HON FAPM, UNITED KINGDOM)Vezava: Mehka126,25 € -
Leadership as Meaning-Making(2020) VARNEY, JOHNBased on the author’s 30 years experience of management development and a background in design and psychology, this book takes a fresh look at leadership as a systemic shared phenomenon. It is one aspect of the evolutionary principle of bringing people toVezava: Mehka27,79 € -
Aviation Leadership(2021) PIEROTTI, MARK J.This book identifies the responsibilities of management in the regulatory territories of the FAA, the EASA and the GCAA.Vezava: Mehka64,61 € -
Decarbonizing Logistics(2018) MCKINNON, PROF ALANLearn how to cut logistics-related carbon emissions with this essential guide based on cutting edge researchVezava: Mehka82,24 € -
Gamification for Business(2018) GUDIKSEN, SUNE,INLOVE, JAKEUse games to drive engagement, collaboration and innovation in your business and improve organizational performanceVezava: Trda106,70 € -
Category Management in Purchasing(2019) O'BRIEN, JONATHANBenefit from a complete overview and step-by-step guide to the tools, techniques and application of category management.Vezava: Trda87,49 € -
Grow the Pie(2020) EDMANS, ALEX (LONDON BUSINESS SCHOOL)Should companies be run for profit or purpose? This book shows how they can deliver both - based on rigorous evidence, not wishful thinking, and an actionable framework to put purpose into practice. It explains how managers, investors, and policymakers caVezava: Trda58,91 € -
Key Marketing Metrics(2021) BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVIDVezava: Mehka71,27 € -
Start and Run a Gardening Business, 4th Edition(2015) POWER, PAULYou don't need pots of money to start your own gardening business. With this book and a willingness to learn, you could soon be enjoying a profitable and enormously satisfying career doing something you love.Vezava: Mehka23,82 € -
Product Roadmaps Relaunched(2017) LOMBARDO, C. TODD,CONNORS, MICHAEL, CSC,MCCARTHY, BRUCE,RYAN, EVANThis practical guide teaches you how to create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers aVezava: Mehka56,06 € -
Success and Luck: Good Fortune and the Myth of Meritocracy(2017) ROBERT H. FRANKVezava: Mehka29,07 € -











