890 rezultatov
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale(2003) RICK PAGEVezava: Mehka25,22 € -
Brand Management(2021) MOGAJI, EMMANUELBranding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations.Vezava: Mehka99,52 € -
Green Branding(2022) ERRICHIELLO, OLIVER,ZSCHIESCHE, ARNDThe book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises.Vezava: Mehka91,86 €
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Advertising Impact and Controlling in Content Marketing(2023) HORNER, THOMASContent marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framVezava: Mehka91,86 €
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Culture and Consumption II(2005) MCCRACKEN, GRANT DAVIDA follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and thVezava: Mehka17,10 €
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Selling and Sales Management(2024) JOBBER, DAVID,LANCASTER, GEOFFREY,LE MEUNIER-FITZHUGH, KENNETHVezava: Mehka138,91 €
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Brand Love(2023) MICHAEL, LYDIA (PRESIDENT)Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.Vezava: Trda113,75 €
