729 rezultatov
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale(2003) RICK PAGEVezava: Mehka30,83 € -
Strategic Social Marketing(2019) FRENCH, JEFF (STRATEGIC SOCIAL MARKETING LTD, UK),GORDON, ROSS (UNIVERSITY OF TECHNOLOGY SYDNEY, AUSTRALIA)Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social probleVezava: Trda295,08 € -
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Rivalry and Group Behavior Among Consumers and Brands(2021) HAVARD, CODY T.This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.Vezava: Trda84,21 €
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Listening to the Voice of the Market(2009) REIDENBACH, R. ERICFocuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers, but also on those belonging to customers across other orgVezava: Trda96,24 €
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Perfect Pitch(2026) BEECKMANS, BENJAMIN,WATTENBERGH, BRUNOA step-by-step method, tools, and checklists to help entrepreneurs, executives, and professionals persuade any audience and turn ideas into convincing, fundable projects.Vezava: Mehka45,45 € -
Primal Marketing(2026) NICHOLSON, MICHAEL,XIAO, SARAH HONGDrawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketingVezava: Mehka72,22 € -
Marketing Communications(2026) EGAN, JOHNBest-selling concise, reader-friendly Marcoms textbook which covers all core topics and has updated content on digital marketing, AI and social media.Vezava: Mehka95,03 € -
Philosophy of Marketing(2013)This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consume1.506,59 €
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Marketing Strategies(2007) RANCHHOD, ASHOK,GURAU, CALINChallenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on intVezava: Mehka89,04 €
