748 rezultatov
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale(2003) RICK PAGEVezava: Mehka30,83 € -
novoUporaba umetne inteligence v digitalnem marketingu v Sloveniji(2026) NEJC KURBUSVezava: Mehka29,00 € -
Primal Marketing(2026) NICHOLSON, MICHAEL,XIAO, SARAH HONGDrawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketingVezava: Mehka68,42 € -
Philosophy of Marketing(2013)This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consume1.506,59 €
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Marketing Strategies(2007) RANCHHOD, ASHOK,GURAU, CALINChallenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on intVezava: Mehka89,04 €
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Principles and Practice of Marketing(2013) BLYTHE, JIMWith engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.Vezava: Trda333,99 €
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From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best(2010) SCHRODER, RICHARDThe first book to teach salespeople how to gather post-decision feedback from prospects, so they can diagnose and address their own individual areas for improvement during the sales process.Vezava: Mehka20,31 €
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Smart Parts Pricing(2025) ZATTA, DANILOIn Smart Parts Pricing, pricing expert Dan Zatta explains how to boost profitability and build a competitive advantage, transforming the way companies set and manage after sales prices. It uncovers all the key aspects of monetization: price strategy, pricVezava: Mehka76,02 € -
Terrifying Art of Finding Customers(2026) STEWART, COLLINFrom Idea to revenue: - a go-to guide for startup founders.Vezava: Mehka25,22 € -
Green Branding(2022) ERRICHIELLO, OLIVER,ZSCHIESCHE, ARNDThe book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises.Vezava: Mehka91,86 €
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Advertising Impact and Controlling in Content Marketing(2023) HORNER, THOMASContent marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framVezava: Mehka91,86 €
