729 rezultatov
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Principles and Practice of Marketing(2013) BLYTHE, JIMWith engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.Vezava: Trda333,99 € -
Define Value, Drive Growth(2026) RAVARIS, JOHNThe proven roadmap to differentiate your business, delight your clients, and achieve industry-leading growth.Vezava: Trda33,30 € -
From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best(2010) SCHRODER, RICHARDThe first book to teach salespeople how to gather post-decision feedback from prospects, so they can diagnose and address their own individual areas for improvement during the sales process.Vezava: Mehka20,31 €
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Smart Parts Pricing(2025) ZATTA, DANILOIn Smart Parts Pricing, pricing expert Dan Zatta explains how to boost profitability and build a competitive advantage, transforming the way companies set and manage after sales prices. It uncovers all the key aspects of monetization: price strategy, pricVezava: Mehka76,02 € -
Terrifying Art of Finding Customers(2026) STEWART, COLLINFrom Idea to revenue: - a go-to guide for startup founders.Vezava: Mehka25,22 € -
Green Branding(2022) ERRICHIELLO, OLIVER,ZSCHIESCHE, ARNDThe book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises.Vezava: Mehka91,86 €
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Advertising Impact and Controlling in Content Marketing(2023) HORNER, THOMASContent marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framVezava: Mehka91,86 €
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Culture and Consumption II(2005) MCCRACKEN, GRANT DAVIDA follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and thVezava: Mehka17,10 €
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Selling and Sales Management(2024) JOBBER, DAVID,LANCASTER, GEOFFREY,LE MEUNIER-FITZHUGH, KENNETHVezava: Mehka138,91 €
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Brand Love(2023) MICHAEL, LYDIA (PRESIDENT)Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.Vezava: Trda106,64 € -
1-Page Marketing Plan(2025) DIB, ALLANYour Entire Marketing Strategy on One PageVezava: Mehka33,63 €
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Marketing: Real People, Real Choices -- Global Edition(2025) SOLOMON, MICHAEL,MARSHALL, GREG,STUART, ELNORAVezava: Mehka127,49 € -
Marketing Communications: A European Perspective(2025) DE PELSMACKER, PATRICK,GEUENS, MAGGIE,VAN DEN BERGH, JOERI,ROOSE, GUDRUNVezava: Mehka108,46 € -
Marketing: An Introduction -- Global Edition(2025) ARMSTRONG, GARY,KOTLER, PHILIPVezava: Mehka127,49 € -
Marketing 101(2026) JESSUP, JOHN,JESSUP, JOEL (WRITER)Highly visual, with diagrams, pull-out features and profiles of successful marketers, a guide to marketing's key subjects reveals that marketing must be informed by commercial law, corporate finance and the global economy as well as creative. It suits stuVezava: Trda18,21 € -
Lead with Transformation(2025) HIMMATRAOPET, RAMIn Lead with Transformation, Ram Himmatraopet draws upon his three decades of global enterprise sales leadership experience to help readers unlock exponential outcomes and build enduring partnerships using his revolutionary "Land & Transform" sales modelVezava: Trda38,56 € -
Store Traffic Is a Gift(2025) RYSKI, MARKEvery hour of every day, shoppers visit retail stores intending to buy but leave empty-handed. In Store Traffic Is a Gift, retail analytics expert Mark Ryski shares game-changing insights from over twenty years of research and hands-on experience helpingVezava: Trda35,75 €
