778 rezultatov
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Green Branding(2022) ERRICHIELLO, OLIVER,ZSCHIESCHE, ARNDThe book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises.Vezava: Mehka91,86 € -
Advertising Impact and Controlling in Content Marketing(2023) HORNER, THOMASContent marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framVezava: Mehka91,86 € -
Culture and Consumption II(2005) MCCRACKEN, GRANT DAVIDA follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and thVezava: Mehka17,10 € -
Rational Madness(2025) KALLIALA, JUUSODelve into the fusion of narrative art and human psychology that transforms brand storytelling into a powerful cultural force. By tapping into deep motivations and employing vivid examples, stories serve as a catalyst for brands to engage audiences and shVezava: Mehka45,61 € -
Selling and Sales Management(2024) JOBBER, DAVID,LANCASTER, GEOFFREY,LE MEUNIER-FITZHUGH, KENNETHVezava: Mehka130,93 € -
Brand Love(2023) MICHAEL, LYDIA (PRESIDENT)Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.Vezava: Trda106,64 € -
1-Page Marketing Plan(2025) DIB, ALLANYour Entire Marketing Strategy on One PageVezava: Mehka33,63 € -
Marketing Communications: A European Perspective(2025) DE PELSMACKER, PATRICK,GEUENS, MAGGIE,VAN DEN BERGH, JOERI,ROOSE, GUDRUNVezava: Mehka102,23 € -
Marketing: An Introduction -- Global Edition(2025) ARMSTRONG, GARY,KOTLER, PHILIPVezava: Mehka120,17 € -
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Essential B2B Marketing Strategies(2025) CHOWDHURY, NAUSHABA,BALARAMAN, PRAVIN,LIU, JONATHAN,SIRKECI, IBRAHIM,WILSON, JONATHAN A.J.Vezava: Mehka78,19 €










