746 rezultatov
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Advertising Impact and Controlling in Content Marketing(2023) HORNER, THOMASContent marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framVezava: Mehka91,86 € -
Culture and Consumption II(2005) MCCRACKEN, GRANT DAVIDA follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and thVezava: Mehka17,10 €
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Rational Madness(2025) KALLIALA, JUUSODelve into the fusion of narrative art and human psychology that transforms brand storytelling into a powerful cultural force. By tapping into deep motivations and employing vivid examples, stories serve as a catalyst for brands to engage audiences and shVezava: Mehka45,61 € -
Selling and Sales Management(2024) JOBBER, DAVID,LANCASTER, GEOFFREY,LE MEUNIER-FITZHUGH, KENNETHVezava: Mehka130,93 €
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Brand Love(2023) MICHAEL, LYDIA (PRESIDENT)Discover what marketers need to do to evoke the emotions of their customers and create long-lasting consumer-brand relationships.Vezava: Trda106,64 € -
1-Page Marketing Plan(2025) DIB, ALLANYour Entire Marketing Strategy on One PageVezava: Mehka33,63 €
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Marketing Communications: A European Perspective(2025) DE PELSMACKER, PATRICK,GEUENS, MAGGIE,VAN DEN BERGH, JOERI,ROOSE, GUDRUNVezava: Mehka102,23 € -
Marketing: An Introduction -- Global Edition(2025) ARMSTRONG, GARY,KOTLER, PHILIPVezava: Mehka120,17 € -
Lead with Transformation(2025) HIMMATRAOPET, RAMIn Lead with Transformation, Ram Himmatraopet draws upon his three decades of global enterprise sales leadership experience to help readers unlock exponential outcomes and build enduring partnerships using his revolutionary "Land & Transform" sales modelVezava: Trda38,56 € -
Store Traffic Is a Gift(2025) RYSKI, MARKEvery hour of every day, shoppers visit retail stores intending to buy but leave empty-handed. In Store Traffic Is a Gift, retail analytics expert Mark Ryski shares game-changing insights from over twenty years of research and hands-on experience helpingVezava: Trda35,75 € -
