Prodaja in marketing

Ogled izdelka

Customer-centric Marketing: Build Relationships, Create Advocates, and Influence Your Customers() ALDO CUNDARI

Vezava:

4,51 €

Ogled izdelka

Service Management and Marketing: Managing the Service Profit Logic() CHRISTIAN GRONROOS

Vezava:

93,44 €

Ogled izdelka

40 LMM: izbrani pogovori z ustvarjalci komunikacijske industrije ob 40-letnici Marketing magazina(2022)

Vezava:

39,00 €

Ogled izdelka

Consumer Behaviour: A European Perspective(2013) MICHAEL SOLOMON

Vezava: Mehka

67,87 €

Ogled izdelka

Winning at New Products, 5th Edition: Creating Value Through Innovation(2017) ROBERT COOPER

Vezava: Mehka

44,43 €

Ogled izdelka

Integracija strategij digitalnega trženja v organizacijo(2021) KARMEN MARGUČ

Vezava: Mehka

32,00 €

Ogled izdelka

Sales Eq: How Ultra-high Performers Leverage Sales-specific Emotional Intelligence to Close the Complex Deal(2017) JEB BLOUNT

Vezava: Trda

30,84 €

Ogled izdelka

Social Marketing in Action(2019)

Vezava: Trda

55,73 €

Ogled izdelka

Foundations of Marketing, 7e(2022) FAHY, JOHN,JOBBER, DAVID

Vezava: Mehka

99,74 €

Ogled izdelka

Services Marketing: Integrating Customer Service Across the Firm 4e(2020) WILSON, ALAN,ZEITHAML, VALARIE,BITNER, MARY JO,GREMLER, DWAYNE

Vezava: Mehka

99,74 €

Ogled izdelka

Excerpts from Experts: Marketing(2020)

The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause

Vezava: Mehka

4,75 €

Ogled izdelka

Brand Leadership(2009) AAKER, DAVID A.,JOACHIMSTHALER, ERICH

The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands

Vezava: Mehka

15,41 €

Ogled izdelka

Marketing(2021) MASTERSON, ROSALIND,PHILLIPS, NICHOLA,PICKTON, DAVID

This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.

Vezava: Mehka

108,44 €

Ogled izdelka

Rethinking Luxury(2017) SOMMERROCK, FABIAN,WITIG, MARTIN C.,BEIL, PHILIP,ALBERS, MARKUS

Vezava: Mehka

23,82 €

Ogled izdelka

Marketing Strategy(2021) PALMATIER, ROBERT W. (UNIVERSITY OF WASHINGTON, USA),SRIDHAR, SHRIHARI (TEXAS A&M UNIVERSITY, USA)

Vezava: Mehka

87,27 €

Ogled izdelka

B2B Brand Management(2006) KOTLER, PHILIP,PFOERTSCH, WALDEMAR

As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must unde

Vezava: Trda

76,55 €

Ogled izdelka

Living Brands(2022) FARMER, CHRIS

Living Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. This is a book

Vezava: Mehka

8,31 €

Ogled izdelka

Bundle: Digital Marketing 2e + The Digital Marketing Planner(2022) HANLON, ANNMARIE

A two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essential Digital Marketing books by buying them together!

101,96 €

Ogled izdelka

Marketing Communications(2022) EGAN, JOHN

An introduction to the marketing communications tools, theories and strategies in an easy-to-read way.

Vezava: Mehka

100,35 €

Ogled izdelka

Principles of Marketing for a Digital Age(2022) TUTEN, TRACY L.

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a

Vezava: Mehka

112,31 €