748 rezultatov
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Direct, Digital & Data-Driven Marketing(2020) SPILLER, LISAIn this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional fielVezava: Mehka106,82 € -
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing(2020) KOTLER, MILTON (KOTLER MARKETING GROUP, CHINA),CAO, TIGER (KOTLER MARKETING GROUP, CHINA),WANG, SAM (KOTLER MARKETING GROUP, CHINA),QIAO, COLLLEN (KOTLER MARKETING GROUP, CHINA)Vezava: Mehka53,46 € -
Quantum Marketing(2021) RAJAMANNAR, RAJARaja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.Vezava: Trda28,04 € -
Super Signs(2019) HUA, SAM,HUA, NANHow to leverage the power of Super Signs - and create exceptional brands.Vezava: Trda28,03 € -
Principles of Marketing, Global Edition(2023) KOTLER, PHILIP,ARMSTRONG, GARY,BALASUBRAMANIAN, SRIDHAREncourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovaVezava: Mehka138,10 € -
Marketing: Real People, Real Choices, Global Edition(2022) SOLOMON, MICHAEL,MARSHALL, GREG,STUART, ELNORAVezava: Mehka138,91 € -
Essentials of Marketing(2023) MARTIN, JANE,BLYTHE, JIMA thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary conceptsVezava: Mehka102,23 € -
Building Strong Brands(2010) AAKER, DAVID A.Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.Vezava: Mehka15,41 € -
Principles of Marketing(2019) KOTLER, PHILIP,ARMSTRONG, GARY,HARRIS, LLOYD,HE, HONGWEIEnhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts andVezava: Mehka129,14 € -
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Marketing: An Introduction, European Edition(2019) HARKER, MICHAEL,BRENNAN, ROSSVezava: Mehka129,14 € -
Successful Key Account Management In A Week(2016) STEWART, GRANTYour fastest route to successful key account management Learn in a week, what the experts learn about negotiation in a lifetime. Written by Grant Stewart, a leading expert on key account management, Successful Key Account Management In A Week gives you thVezava: Mehka18,21 € -
Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3(2023) PULIZZI, JOE,PIPER, BRIANVezava: Trda35,04 € -
Digital Marketing for Businesses in easy steps(2020) SMITH, JONThe essential steps you need to take to set your digital strategy and get it right first timeVezava: Mehka18,52 € -
Crushing Quota: Proven Sales Coaching Tactics for Breakthrough Performance(2018) VAZZANA, MICHELLE,JORDAN, JASONVezava: Trda53,26 € -
Integrated Business To Business Marketing(2022) ALLOTT, PHILIPA complete business-to-business marketing blueprint - ideal for those with big ambitions but limited time and budgets.Vezava: Mehka14,96 € -
Smart Branding Book(2023) WHITE, DANThis book presents in a concise fashion the latest thinking and methods for successful branding.Vezava: Mehka14,01 €
