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Essentials of Marketing(2012) BRASSINGTON, FRANCES,PETTITT, STEPHENHelp your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equip your students with the information they need to gain a practical understanding of modern marketing. WrVezava: Mehka125,59 € -
Social Marketing(2012) EAGLE, LYNNE,DAHL, STEPHAN,HILL, SUSIE,BIRD, SARA,SPOTSWOOD, FIONA,TAPP, ALANVezava: Mehka144,57 € -
Marketing Management and Strategy(2006) DOYLE, PETER,STERN, PHILA practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and dVezava: Mehka142,72 € -
SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources(1996) RACKHAM, NEILPut into practice today's winning strategy for achieving success in high-end sales!Vezava: Mehka36,44 € -
Sales Force Management(2021) JOHNSTON, MARK W. (ROLLINS COLLEGE, USA),MARSHALL, GREG W. (ROLLINS COLLEGE, USA)Vezava: Mehka87,49 € -
Book Yourself Solid(2017) PORT, MICHAELKick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful" but that's not always the case. The keVezava: Mehka26,64 € -
Understanding Marketing(1997) DAVIES, MARKIntroducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.Vezava: Mehka9,15 € -
Social Media(2020) BOYES, CAROLYNThe social media secrets that experts and top professionals use.Vezava: Mehka9,80 € -
International Marketing(2022) CZINKOTA, MICHAEL (GEORGETOWN UNIVERSITY),RONKAINEN, ILKKA (GEORGETOWN UNIVERSITY),CUI, ANNIEVezava: Mehka139,44 € -
Connecting with Clients(2021) COWAN, PAULConnecting with Clients will help you evaluate your client relationships and diagnose issues, understand, relate to and communicate with your clients, and get the best from your clients so that they get the best from you.Vezava: Mehka21,02 € -
Run with Foxes(2020) DERVAN, PAULRun With Foxes is a must-read collection of real-life stories revealing the messy reality of decision-making in marketing and the secrets of making better decisions.Vezava: Mehka21,02 € -
Effortless Experience(2013) DIXON, MATTHEW,TOMAN, NICHOLAS,DELISI, RICKConventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrouVezava: Mehka23,82 € -
Perfect Pitch(2006) STEEL, JONIn Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailoredVezava: Trda36,45 € -
Irresistible Offer(2005) JOYNER, MARKToday's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convinceVezava: Trda32,24 € -
Life's A Pitch(2013) DELVES BROUGHTON, PHILIPWhat are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all? Few of us have the chance to meet let aloneVezava: Mehka22,42 €
