890 rezultatov
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Understanding Marketing(1997) DAVIES, MARKIntroducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.Vezava: Mehka9,15 € -
Social Media(2020) BOYES, CAROLYNThe social media secrets that experts and top professionals use.Vezava: Mehka9,80 € -
Social Media Marketing(2022) ZAHAY, DEBRA (ST. EDWARD'S UNIVERSITY),ROBERTS, MARY (UNIVERSITY OF MASSACHUSETTS BOSTON),PARKER, JANNA (JAMES MADISON UNIVERSITY),BARKER, DONALD I. (SPOKANE FALLS COMMUNITY COLLEGE),BARKER, MELISSA (SPOKANE FALLS COMMUNITY COLLEGE)Vezava: Mehka105,97 € -
International Marketing(2022) CZINKOTA, MICHAEL (GEORGETOWN UNIVERSITY),RONKAINEN, ILKKA (GEORGETOWN UNIVERSITY),CUI, ANNIEVezava: Mehka139,44 € -
Run with Foxes(2020) DERVAN, PAULRun With Foxes is a must-read collection of real-life stories revealing the messy reality of decision-making in marketing and the secrets of making better decisions.Vezava: Mehka21,02 € -
Effortless Experience(2013) DIXON, MATTHEW,TOMAN, NICHOLAS,DELISI, RICKConventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrouVezava: Mehka23,82 € -
Perfect Pitch(2006) STEEL, JONIn Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailoredVezava: Trda36,45 € -
Irresistible Offer(2005) JOYNER, MARKToday's customers are overwhelmed by information and endless consumer options. In this environment, salespeople don't have all day to convince the customer. In fact, Mark Joyner says that salespeople actually have about three seconds in which to convinceVezava: Trda32,24 € -
Life's A Pitch(2013) DELVES BROUGHTON, PHILIPWhat are the selling secrets of Majid, Tangier's greatest rug peddler? How does Mrs Shibata, Japan's top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all? Few of us have the chance to meet let aloneVezava: Mehka22,42 €
