890 rezultatov
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Sales Management For Dummies(2015) BELLAH, BUTCHGuide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a cVezava: Mehka30,83 € -
Origin of Brands(2005) RIES, AL,RIES, LAURALay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the imporVezava: Mehka15,41 € -
Brand Relevance(2011) AAKER, DAVID A. (UNIVERSITY OF CALIFORNIA, BERKELEY, CA)Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynVezava: Trda35,04 € -
Marketing 3.0(2010) KOTLER, PHILIP (KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY, EVANSTON, IL),KARTAJAYA, HERMAWAN (MARKPLUS STRATEGY CONSULTING),SETIAWAN, IWAN (MARKPLUS, INC.)Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfVezava: Trda29,44 € -
Mastering the Complex Sale(2010) THULL, JEFFKey strategies for long-term, sustainable customerrelationships With nearly every sector of the marketplace challenged likenever before, sales professionals are under pressure now more thanever. Success demands superior strategies and precise execution.Vezava: Trda29,37 € -
Differentiate or Die(2008) TROUT, JACK,RIVKIN, STEVEAnnouncing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.Vezava: Trda30,84 € -
Exceptional Selling(2006) THULL, JEFFPraise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex andVezava: Trda23,82 € -
Marketing Communications Management(2014) COPLEY, PAUL'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thVezava: Mehka64,96 € -
Sponsorship in Marketing(2020) CORNWELL, T. BETTINA (UNIVERSITY OF OREGON, USA)This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.Vezava: Mehka72,92 € -
Joe Girard's 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life(2012) GIRARD, JOEProvides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. This title covers from maintaining a positive attitude and staying organized to dressing appropriately, telling the trutVezava: Mehka32,23 € -
Drucker on Marketing: Lessons from the World's Most Influential Business Thinker(2012) COHEN, WILLIAMBill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter DruckerVezava: Trda50,46 € -
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing(2011) MORRISON, TERRI,CONAWAY, WAYNEThe premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practicesVezava: Mehka32,23 € -
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Essentials of Marketing(2012) BRASSINGTON, FRANCES,PETTITT, STEPHENHelp your students grasp the principles of marketing with this concise text. Essentials of Marketing, 3rd edition, combines theory and practice to equip your students with the information they need to gain a practical understanding of modern marketing. WrVezava: Mehka125,59 € -
Social Marketing(2012) EAGLE, LYNNE,DAHL, STEPHAN,HILL, SUSIE,BIRD, SARA,SPOTSWOOD, FIONA,TAPP, ALANVezava: Mehka144,57 € -
Marketing Management and Strategy(2006) DOYLE, PETER,STERN, PHILA practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and dVezava: Mehka142,72 € -
Sales Force Management(2021) JOHNSTON, MARK W. (ROLLINS COLLEGE, USA),MARSHALL, GREG W. (ROLLINS COLLEGE, USA)Vezava: Mehka87,49 € -
Book Yourself Solid(2017) PORT, MICHAELKick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful" but that's not always the case. The keVezava: Mehka26,64 €
