899 rezultatov
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Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us(2020) FEDERER, JOEVezava: Trda30,83 € -
Crushing Quota: Proven Sales Coaching Tactics for Breakthrough Performance(2018) VAZZANA, MICHELLE,JORDAN, JASONVezava: Trda53,26 € -
Integrated Business To Business Marketing(2022) ALLOTT, PHILIPA complete business-to-business marketing blueprint - ideal for those with big ambitions but limited time and budgets.Vezava: Mehka21,61 € -
Smart Branding Book(2023) WHITE, DANThis book presents in a concise fashion the latest thinking and methods for successful branding.Vezava: Mehka14,01 € -
Rainmaking Conversations(2011) SCHULTZ, MIKE,DOERR, JOHN E.Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Rainmaking Conversations provides a proven system for leading masterful conversations that fillVezava: Trda26,62 € -
Sales Management For Dummies(2015) BELLAH, BUTCHGuide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a cVezava: Mehka30,83 € -
Origin of Brands(2005) RIES, AL,RIES, LAURALay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the imporVezava: Mehka15,41 € -
Brand Relevance(2011) AAKER, DAVID A. (UNIVERSITY OF CALIFORNIA, BERKELEY, CA)Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynVezava: Trda35,04 € -
Marketing 3.0(2010) KOTLER, PHILIP (KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY, EVANSTON, IL),KARTAJAYA, HERMAWAN (MARKPLUS STRATEGY CONSULTING),SETIAWAN, IWAN (MARKPLUS, INC.)Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfVezava: Trda29,44 € -
Mastering the Complex Sale(2010) THULL, JEFFKey strategies for long-term, sustainable customerrelationships With nearly every sector of the marketplace challenged likenever before, sales professionals are under pressure now more thanever. Success demands superior strategies and precise execution.Vezava: Trda29,37 € -
Differentiate or Die(2008) TROUT, JACK,RIVKIN, STEVEAnnouncing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.Vezava: Trda30,84 € -
Coaching Salespeople into Sales Champions(2008) ROSEN, KEITH"Winning in sales is no different than winning in life. If you embrace Keith's philosophy, you can certainly expect to win in all areas of your life, while making a profound and measurable impact on your salespeople's performance and attitude. "--Dr.Vezava: Trda35,05 € -
Exceptional Selling(2006) THULL, JEFFPraise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex andVezava: Trda23,82 € -
Marketing Communications Management(2014) COPLEY, PAUL'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thVezava: Mehka64,96 € -
Sponsorship in Marketing(2020) CORNWELL, T. BETTINA (UNIVERSITY OF OREGON, USA)This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.Vezava: Mehka72,92 € -
Joe Girard's 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life(2012) GIRARD, JOEProvides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend. This title covers from maintaining a positive attitude and staying organized to dressing appropriately, telling the trutVezava: Mehka32,23 € -
Drucker on Marketing: Lessons from the World's Most Influential Business Thinker(2012) COHEN, WILLIAMBill Cohen's interpretation of Drucker's work has never been needed more than today, when marketing spells difference between success and failure. In this book, Drucker on Marketing reflects Bill Cohen's ability to understand and communicate Peter DruckerVezava: Trda50,46 € -
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing(2011) MORRISON, TERRI,CONAWAY, WAYNEThe premier guide for marketing and selling internationally--from the author of Kiss, Bow, or Shake Hands, the bestselling book on global business practicesVezava: Mehka32,23 €
