890 rezultatov
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Contemporary Issues in Marketing(2019) GBADAMOSI, AYANTUNJI (UNIVERSITY OF EAST LONDON, UK)Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.Vezava: Mehka98,50 € -
Marketing Strategy(2021) PALMATIER, ROBERT W. (UNIVERSITY OF WASHINGTON, USA),SRIDHAR, SHRIHARI (TEXAS A&M UNIVERSITY, USA)Vezava: Mehka88,52 € -
B2B Brand Management(2006) KOTLER, PHILIP,PFOERTSCH, WALDEMARAs products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must undeVezava: Trda76,55 € -
Living Brands(2022) FARMER, CHRISLiving Brands is a new look at brands and branding from the mind of a brand consultant and graduate lecturer Chris Farmer. It is a common-sense examination of why we endow brands with human qualities, learn to love them and give them life. This is a bookVezava: Mehka14,96 € -
Baked In(2011) BOGUSKY, ALEX,WINSOR, JOHNTakes on the various trends in product innovation as the key to marketing.Vezava: Mehka16,98 € -
Bundle: Digital Marketing 2e + The Digital Marketing Planner(2022) HANLON, ANNMARIEA two-book bundle made up of Digital Marketing: Strategic Planning and Integration and The Digital Marketing Planner. Save money on these two essential Digital Marketing books by buying them together!101,96 € -
Marketing Communications(2022) EGAN, JOHNAn introduction to the marketing communications tools, theories and strategies in an easy-to-read way.Vezava: Mehka96,77 € -
Principles of Marketing for a Digital Age(2022) TUTEN, TRACY L.From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in aVezava: Mehka91,59 € -
Consumer Behaviour(2023) SETHNA, ZUBINThis textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.Vezava: Mehka86,41 € -
Digital Marketing(2022) HANLON, ANNMARIEAn unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.Vezava: Mehka107,14 € -
Digital Marketing Planner(2022) HANLON, ANNMARIEA step-by-step, interactive journey through the process of creating your digital marketing plan – from creating the strategy and objectives to planning resources and presenting your work.Vezava: Mehka31,90 € -
Experiential Marketing(2022) LEAHY, ROSE,FENTON, PIO,BARRY, HOLLYAn essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.Vezava: Mehka88,13 € -
Online Marketing for Your Craft Business(2014) PULLEN, HILARY (AUTHOR)Witten by an experienced marketing professional working in the crafts market, this book is full of practical tips to improve your online networking skills and save you precious time. It will teach you everything you need to know about online marketing, anVezava: Mehka22,42 € -
Direct, Digital & Data-Driven Marketing(2020) SPILLER, LISAIn this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional fielVezava: Mehka103,69 € -
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing(2020) KOTLER, MILTON (KOTLER MARKETING GROUP, CHINA),CAO, TIGER (KOTLER MARKETING GROUP, CHINA),WANG, SAM (KOTLER MARKETING GROUP, CHINA),QIAO, COLLLEN (KOTLER MARKETING GROUP, CHINA)Vezava: Mehka53,46 € -
Super Signs(2019) HUA, SAM,HUA, NANHow to leverage the power of Super Signs - and create exceptional brands.Vezava: Trda28,03 €
