890 rezultatov
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Services Marketing: Integrating Customer Service Across the Firm 4e(2020) WILSON, ALAN,ZEITHAML, VALARIE,BITNER, MARY JO,GREMLER, DWAYNEVezava: Mehka99,74 €
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Excerpts from Experts: Marketing(2020)The best and brightest of the marketing world come together to impart their hard-won wisdom for a great causeVezava: Mehka4,75 €
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Brand Leadership(2009) AAKER, DAVID A.,JOACHIMSTHALER, ERICHThe leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brandsVezava: Mehka15,41 €
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Consumer Behavior and Culture(2019) DE MOOIJ, MARIEKEMarieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.Vezava: Mehka110,60 €
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Marketing(2021) MASTERSON, ROSALIND,PHILLIPS, NICHOLA,PICKTON, DAVIDThis highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.Vezava: Mehka105,42 €