783 rezultatov
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Behind the Screen(2021) ROBERTS, SARAH T.An eye-opening look at the invisible workers who protect us from seeing the worst of humanity on today’s commercial internetVezava: Mehka34,20 € -
Key Marketing Metrics(2021) BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVIDVezava: Mehka66,52 € -
Unfiltered Marketing(2020) DENNY, STEPHEN (STEPHEN DENNY),LEINBERGER, PAUL (PAUL LEINBERGER)Vezava: Mehka3,56 € -
Consumer Activism(2022) LEKAKIS, ELEFTHERIA JThis book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do polVezava: Mehka67,70 € -
Leading Global Innovation(2017) JENSEN, KARINA R.Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets.Vezava: Mehka35,28 € -
Gold Standard(2021) COWIE, COLINLearn how to cultivate the most incredible customer experiences on earth through this essential guide by Colin Cowie, distinguished purveyor of unforgettable “wow” events for the world’s most demanding clients.Vezava: Trda28,04 € -
Book of Ideas: a journal of creative direction and graphic design - volume 2(2018) RADIM MALINICVezava: Mehka33,84 € -
Unlocking the Customer Value Chain - How Decoupling Drives Consumer Disruption(2019) THALES S. TEIXEIRAVezava: Trda35,05 € -
Attention Merchants(2017) WU, TIM (ATLANTIC BOOKS)A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimaginedVezava: Mehka18,21 € -
Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline(2016) TYLER, MARYLOU,DONOVAN, JEREMEYThe proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as “Silicon Valley’s sales bible” (Inc.com)Vezava: Trda28,03 € -
Catalyst(2021) KEAN, DAVID,CLARKE, LOUISACatalyst makes networking fun and shows you how to win new business whilst behaving like a decent human being. As useful for professional business developers as it is for those who hate selling.Vezava: Mehka23,82 € -
Fading London(2019) COX, HELENA pictorial and historical guide to London’s old brick advertsVezava: Trda28,04 € -
Strategic Brand Management and Development(2020) LALAOUNIS, SOTIRIS T. (UNIVERSITY OF EXETER, UK)This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous eVezava: Mehka90,99 € -
Evolutionary Ideas(2022) TATAM, SAMIn Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpecVezava: Mehka21,02 € -
Persuasive Copywriting(2019) MASLEN, ANDYImprove consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.Vezava: Mehka57,01 €
