783 rezultatov
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Digital Marketing Fundamentals(2021) VISSER, MARJOLEIN,BERRY, MIKEMarketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and pVezava: Mehka105,15 € -
Sport Marketing(2021) DEES, WINDY,WALSH, PATRICK,MCEVOY, CHAD D.,MCKELVEY, STEPHEN,MULLIN, BERNARD J.,HARDY, STEPHEN,SUTTON, WILLIAM A.Experience a fresh perspective on sport marketing where real-world examples, expert interviews, and engaging case studies merge with a focus on data analytics, digital platforms, and emerging tech such as mobile streaming and virtual reality. These evolviVezava: Mehka191,32 € -
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Sensory Marketing(2020) HULTEN, BERTILAuthored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediateVezava: Mehka86,94 € -
Fashion Wholesaling(2022) TUCKER, LINDA B. (CALIFORNIA POLYTECHNIC UNIVERSITY, POMONA, USA)Vezava: Mehka39,90 € -
Power of Your Senses(2021) JONES, RUSSELLA look at how we can unlock the true potential of our five senses and use them to vastly improve every single part of our lives.Vezava: Mehka12,61 € -
Airline Operations and Management: A Management Textbook(2017) GERALD N. COOKVezava: Mehka101,76 € -
On Time, in Full: Achieving Perfect Delivery with Lean Thinking in Purchasing, Supply Chain, and Production Planning(2017) TIMOTHY MCLEANVezava: Mehka49,88 € -
Evaluating Public Communication: Exploring New Models, Standards, and Best Practice(2017) JIM MACNAMARAVezava: Mehka80,49 € -
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Fundamentals of Digital Fashion Marketing(2017) HARRIS, CLARE (THE UNIVERSITY OF SUSSEX, UK)Vezava: Mehka49,41 € -
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Storynomics(2018) MCKEE, ROBERT,GERACE, THOMASRobert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership successVezava: Trda30,88 € -
Customer Copernicus(2021) DAWSON, CHARLIE,MEEHAN, SEANBased on in-depth interviews and stories from leaders of some of the leading organisations in the world, including easyJet, DBS, Handelsbanken, O2, and Sky, this book describes not only how organisations can become more customer-led (which is where most bVezava: Mehka60,81 €
