729 rezultatov
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Storynomics(2018) MCKEE, ROBERT,GERACE, THOMASRobert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership successVezava: Trda30,88 € -
Behind the Screen(2021) ROBERTS, SARAH T.An eye-opening look at the invisible workers who protect us from seeing the worst of humanity on today’s commercial internetVezava: Mehka34,20 € -
Key Marketing Metrics(2021) BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVIDVezava: Mehka71,27 € -
Humanizing B2B(2021) CASH, PAUL,TREZONA, JAMESThere’s a new truth in B2B marketing: if you want to move products, you need to move people. To achieve transformational growth, you need to break free from features-led marketing and discover the power of story.Vezava: Mehka34,20 € -
Unfiltered Marketing(2020) DENNY, STEPHEN (STEPHEN DENNY),LEINBERGER, PAUL (PAUL LEINBERGER)Vezava: Mehka3,56 € -
Leading Global Innovation(2017) JENSEN, KARINA R.Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets.Vezava: Mehka35,28 € -
Book of Ideas: a journal of creative direction and graphic design - volume 2(2018) RADIM MALINICVezava: Mehka33,84 € -
Attention Merchants(2017) WU, TIM (ATLANTIC BOOKS)A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimaginedVezava: Mehka18,21 € -
Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline(2016) TYLER, MARYLOU,DONOVAN, JEREMEYThe proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as “Silicon Valley’s sales bible” (Inc.com)Vezava: Trda28,03 € -
Catalyst(2021) KEAN, DAVID,CLARKE, LOUISACatalyst makes networking fun and shows you how to win new business whilst behaving like a decent human being. As useful for professional business developers as it is for those who hate selling.Vezava: Mehka23,82 € -
Strategic Brand Management and Development(2020) LALAOUNIS, SOTIRIS T. (UNIVERSITY OF EXETER, UK)This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous eVezava: Mehka96,24 € -
Evolutionary Ideas(2022) TATAM, SAMIn Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpecVezava: Mehka21,02 €
