746 rezultatov
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Strategic Brand Management(2018) ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH, UNIVERSITY OF BATH, SCHOOL OF MANAGEMENT),PERCY, LARRY (INTERNATIONAL CONSULTANT IN MARKETING AND COMMUNICATION AND VISITING PROFESSOR AT COPENHAGEN BUSINESS SCHOOL),PERVAN, PROFESSOR SIMON (PROFESSOR OF MARKETING, LA TROBE UNIVERSITY)The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.Vezava: Mehka104,99 € -
Nudge(2021) THALER, RICHARD H.,SUNSTEIN, CASS R.An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their livesVezava: Trda47,52 € -
Brand Tuned(2021) SMITH, SHIREENStand out from the competition and create a strong, authentic, timeless brand with this step-by-step methodology that incorporates crucial intellectual property concerns right from the very beginning.Vezava: Mehka23,75 € -
Race in the Marketplace(2019)This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets.Vezava: Mehka46,56 € -
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Creative Superpowers(2019) BAMBACH, LAURA JORDAN,EARLS, MARK,FIANDACA, DANIELE,MORRISON, SCOTTVezava: Trda14,01 € -
Trustworthy Online Controlled Experiments - A Practical Guide to A/B Testing(2020) RON KOHAVIVezava: Mehka60,83 € -
How to Get to Great Ideas - A system for smart, extraordinary thinking(2018) DAVE BIRSSVezava: Mehka21,02 € -
Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter(2019) KERPEN, DAVE,GREENBAUM, MICHELLE,BERK, ROBVezava: Mehka39,24 € -
Selling Britishness(2022) BARNES, FELICITYFrom the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' AustralianVezava: Mehka57,03 € -
Sport Brands(2013) BOUCHET, PATRICK (UNIVERSITE DE BOURGOGNE, FRANCE),HILLAIRET, DIETER (UNIVERSITE BLAISE PASCAL, FRANCE),BODET, GUILLAUME (UNIVERSITY OF LYON 1, FRANCE)Vezava: Mehka107,83 € -
Leadership(2020) ZEHNDORFER, ELESA (UNIVERSITY OF GREENWICH BUSINESS SCHOOL, UK)A critical, chronological introduction to leadership theory that offers a unique, hard-hitting and compelling blend of academic theory and practice.Vezava: Mehka75,24 € -
Animal Ethics(2021) FISCHER, BOBMost animal ethics intros are literature overviews, but this is a practical introduction. Empirically informed, it combines philosophy with animal sci, conservation biology, economics, ethology, law. Covers classic topics and rarer (e.g. pest control). AnVezava: Mehka76,02 € -
Anti-Capitalist Book of Fashion(2022) HOSKINS, TANSY E.The award-winning classic on why we must revolutionise the fashion industryVezava: Mehka24,70 € -
Reputation Management(2020) DOORLEY, JOHN,GARCIA, HELIO FREDAn established how-to guide for students and professionals, and other business leaders, this fourth edition is fully updated throughout, features notable contributions from some of the world’s leaders in public relations, corporate communication, academiaVezava: Mehka138,24 €
