783 rezultatov
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Long Tail(2009) ANDERSON, CHRISNow, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.Vezava: Mehka16,81 € -
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Applied Multivariate Statistical Analysis(2013) JOHNSON, RICHARD,WICHERN, DEANVezava: Mehka144,62 € -
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)(2014) ALLEN, CHRIS (UNIVERSITY OF CINCINNATI),SEMENIK, RICHARD (MONTANA STATE UNIVERSITY - BOZEMAN),O'GUINN, THOMAS (UNIVERSITY OF WISCONSIN-MADISON),CLOSE SCHEINBAUM, ANGELINE (UNIVERSITY OF TEXAS - AUSTIN)Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in76,00 € -
Database Marketing(2009) BLATTBERG, ROBERT C.,KIM, BYUNG-DO,NESLIN, SCOTT A.Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."Vezava: Mehka144,90 € -
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations(2022) OZTURK, ASSISTANT PROFESSOR AHMET BULENT, PH.D (ROSEN COLLEGE OF HOSPITALITY MANAGEMENT,, UNIVERSITY OF CENTRAL FLORIDA, USA),HANCER, PROFESSOR MURAT, PH.D (ROSEN COLLEGE OF HOSPITALITY MANAGEMENT,, UNIVERSITY OF CENTRAL FLORIDA, USA)Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and serviVezava: Mehka69,49 € -
Sustainable Event Management(2017) JONES, MEEGAN (THE GREEN EVENT GUIDE, AUSTRALIA)Written by a leading trainer and consultant, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts - for events of any style and scale, anywhereVezava: Mehka96,24 € -
Fire Engine That Disappeared(2011) SJOWALL, MAJ,WAHLOO, PERThe fifth book in the classic Martin Beck detective series from the 1960s – the novels that shaped the future of Scandinavian crime writing.Vezava: Mehka15,41 € -
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance(2011) JORDAN, JASON,VAZZANA, MICHELLEA practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectivenessVezava: Trda42,05 € -
One Minute Manager Salesperson(2000) JOHNSON, SPENCER,WILSON, LARRYTeaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product.Vezava: Mehka12,61 € -
Strategic Brand Management(2018) ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH, UNIVERSITY OF BATH, SCHOOL OF MANAGEMENT),PERCY, LARRY (INTERNATIONAL CONSULTANT IN MARKETING AND COMMUNICATION AND VISITING PROFESSOR AT COPENHAGEN BUSINESS SCHOOL),PERVAN, PROFESSOR SIMON (PROFESSOR OF MARKETING, LA TROBE UNIVERSITY)The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.Vezava: Mehka104,99 € -
Nudge(2021) THALER, RICHARD H.,SUNSTEIN, CASS R.An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their livesVezava: Trda47,52 € -
Brand Tuned(2021) SMITH, SHIREENStand out from the competition and create a strong, authentic, timeless brand with this step-by-step methodology that incorporates crucial intellectual property concerns right from the very beginning.Vezava: Mehka23,75 € -
Race in the Marketplace(2019)This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets.Vezava: Mehka46,56 € -
