746 rezultatov
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Principles of Services Marketing(2014) PALMER, ADRIANDevelops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on servVezava: Mehka96,67 € -
Product Manager's Handbook 4/E(2011) GORCHELS, LINDAThe go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptionsVezava: Trda92,91 € -
Review of Marketing Research(2008)Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and tesVezava: Trda86,13 € -
Trusted Advisor(2002) MAISTER, DAVID H.,GALFORD, ROBERT,GREEN, CHARLESIn order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed ""guru's guru,"" joins forces with a pair of elite consultants to deliver a dynamic must read for successVezava: Mehka23,82 € -
Fashion Marketing(2010) BICKLE, MARIANNEThis much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing.Vezava: Mehka91,20 € -
Long Tail(2009) ANDERSON, CHRISNow, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.Vezava: Mehka16,81 € -
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Applied Multivariate Statistical Analysis(2013) JOHNSON, RICHARD,WICHERN, DEANVezava: Mehka144,62 € -
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)(2014) ALLEN, CHRIS (UNIVERSITY OF CINCINNATI),SEMENIK, RICHARD (MONTANA STATE UNIVERSITY - BOZEMAN),O'GUINN, THOMAS (UNIVERSITY OF WISCONSIN-MADISON),CLOSE SCHEINBAUM, ANGELINE (UNIVERSITY OF TEXAS - AUSTIN)Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in76,00 € -
Database Marketing(2009) BLATTBERG, ROBERT C.,KIM, BYUNG-DO,NESLIN, SCOTT A.Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."Vezava: Mehka144,90 € -
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations(2022) OZTURK, ASSISTANT PROFESSOR AHMET BULENT, PH.D (ROSEN COLLEGE OF HOSPITALITY MANAGEMENT,, UNIVERSITY OF CENTRAL FLORIDA, USA),HANCER, PROFESSOR MURAT, PH.D (ROSEN COLLEGE OF HOSPITALITY MANAGEMENT,, UNIVERSITY OF CENTRAL FLORIDA, USA)Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and serviVezava: Mehka69,49 € -
Sustainable Event Management(2017) JONES, MEEGAN (THE GREEN EVENT GUIDE, AUSTRALIA)Written by a leading trainer and consultant, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts - for events of any style and scale, anywhereVezava: Mehka96,24 € -
Fire Engine That Disappeared(2011) SJOWALL, MAJ,WAHLOO, PERThe fifth book in the classic Martin Beck detective series from the 1960s – the novels that shaped the future of Scandinavian crime writing.Vezava: Mehka15,41 € -
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance(2011) JORDAN, JASON,VAZZANA, MICHELLEA practical framework that helps sales professionals zero in on the metrics that really matter--enabling them to align their sales forces tactics with organizational strategy to dramatically boost efficiency and effectivenessVezava: Trda42,05 €
