729 rezultatov
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Mastering Fashion Marketing(2008) JACKSON, TIM (THE LONDON COLLEGE OF FASHION, UK),SHAW, DAVID (THE LONDON COLLEGE OF FASHION)This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading faVezava: Mehka62,36 € -
Electronic Commerce(2014) SCHNEIDER, GARY (CALIFORNIA STATE UNIVERSITY MONTEREY BAY)Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry.Vezava: Mehka110,06 € -
Principles of Services Marketing(2014) PALMER, ADRIANDevelops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on servVezava: Mehka96,67 € -
Product Manager's Handbook 4/E(2011) GORCHELS, LINDAThe go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptionsVezava: Trda92,91 € -
Review of Marketing Research(2008)Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and tesVezava: Trda86,13 € -
Trusted Advisor(2002) MAISTER, DAVID H.,GALFORD, ROBERT,GREEN, CHARLESIn order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed ""guru's guru,"" joins forces with a pair of elite consultants to deliver a dynamic must read for successVezava: Mehka23,82 € -
Fashion Marketing(2010) BICKLE, MARIANNEThis much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing.Vezava: Mehka91,20 € -
Long Tail(2009) ANDERSON, CHRISNow, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers.Vezava: Mehka16,81 € -
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)(2014) ALLEN, CHRIS (UNIVERSITY OF CINCINNATI),SEMENIK, RICHARD (MONTANA STATE UNIVERSITY - BOZEMAN),O'GUINN, THOMAS (UNIVERSITY OF WISCONSIN-MADISON),CLOSE SCHEINBAUM, ANGELINE (UNIVERSITY OF TEXAS - AUSTIN)Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in76,00 € -
Database Marketing(2009) BLATTBERG, ROBERT C.,KIM, BYUNG-DO,NESLIN, SCOTT A.Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."Vezava: Mehka144,90 €
