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Essentials of Global Marketing(2012) HOLLENSEN, SVENDEssentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wideVezava: Mehka133,20 € -
New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company(2008) MICHELLI, JOSEPH, PHDWhen it comes to quality, style, and service, The Ritz-Carlton Hotel Company has set the gold standard for delivering the highest level of customer experience. This book features the five key principles behind The Ritz-Carlton Hotel Company's success andVezava: Trda37,84 € -
22 Immutable Laws Of Branding(2000) RIES, AL,RIES, LAURAEveryone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examiVezava: Mehka15,41 € -
Electronic Commerce(2014) SCHNEIDER, GARY (CALIFORNIA STATE UNIVERSITY MONTEREY BAY)Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry.Vezava: Mehka114,53 € -
Principles of Services Marketing(2014) PALMER, ADRIANDevelops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on servVezava: Mehka96,67 € -
Product Manager's Handbook 4/E(2011) GORCHELS, LINDAThe go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptionsVezava: Trda92,91 € -
Review of Marketing Research(2008)Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and tesVezava: Trda86,13 € -
Highly Effective Marketing Plan (HEMP), The(2004) KNIGHT, PETERThis is the step-by-step, proven programme that will allow you to create a highly effective marketing plan that works – in just one hour!Vezava: Mehka17,10 € -
Trusted Advisor(2002) MAISTER, DAVID H.,GALFORD, ROBERT,GREEN, CHARLESIn order to survive, today's professionals must earn the trust of their clients and re-earn it throughout their careers. Now David Maister, the famed ""guru's guru,"" joins forces with a pair of elite consultants to deliver a dynamic must read for successVezava: Mehka23,82 € -
Fashion Marketing(2010) BICKLE, MARIANNEThis much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing.Vezava: Mehka91,20 €
