783 rezultatov
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Business Models Handbook(2019) HAGUE, PAULBenefit from a reliable collection of the most valuable business models, including detailed coverage of each model, expertly explained theory, as well as case studies and supporting templates.Vezava: Mehka40,41 € -
Kapferer on Luxury(2015) KAPFERER, JEAN-NOELGet expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.Vezava: Mehka66,51 € -
Marketing Value Metrics(2014) MCDONALD, MALCOLM,MOUNCEY, PETER,MAKLAN, STANMeasure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.Vezava: Mehka55,11 € -
Brand Yourself(2021) WERNER, LUCY,CHATELET, HADRIENAn essential walk-through for businesses that need to create a brand but don’t have the budget for an agency.Vezava: Mehka23,15 € -
30-Minute Website Marketing(2019) WILSON, LEE (VERTICAL LEAP, UK)Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.Every high pVezava: Mehka64,61 € -
Connected Strategy - Building Continuous Customer Relationships for Competitive Advantage(2019) NICOLAJ SIGGELKOWVezava: Trda41,58 € -
Unveiling Fashion(2012) GODART, F.Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of theVezava: Mehka42,76 € -
Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You(2017) GEOFFREY G PARKERVezava: Mehka24,94 € -
The Customer Success Economy - Why Every Aspect of Your Business Model Needs A Paradigm Shift(2020) NICK MEHTAVezava: Mehka30,84 € -
Copywriting Third Edition(2022) LINGWOOD, GYLES,SHAW, MARKAn inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoVezava: Mehka35,04 € -
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Marketing Metrics(2022) INGE, CHRISTINACreate customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.Vezava: Mehka62,71 € -
Dealing with Difficult People(2022) LILLEY, ROYGain essential skills for career development with this pocket guide to handling the hardest kinds of people, including tricky customers, challenging co-workers and bad bosses.Vezava: Mehka19,40 € -
User Research(2022) MARSH, STEPHANIEPut the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods.Vezava: Mehka62,71 €
