729 rezultatov
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Platform Revolution(2016) PARKER, GEOFFREY G.,VAN ALSTYNE, MARSHALL W.,CHOUDARY, SANGEET PAULAn inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.Vezava: Trda39,90 € -
Business of Aspiration(2020) ANDJELIC, ANAThis book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.Vezava: Mehka70,32 € -
Dealing with Difficult People(2019) LILLEY, ROYGain essential skills for career development with this pocket guide to handling the hardest kinds of people, including tricky customers, challenging co-workers and bad bosses.Vezava: Trda32,08 € -
Creative Research Communication(2016) WILKINSON, CLARE,WEITKAMP, EMMAThis book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. -- .Vezava: Mehka44,55 € -
How to be A Spin Doctor(2016) RICHARDS, PAULSpin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice.Vezava: Mehka18,21 € -
Customer Success Pioneer(2019) LUCAS, KELLIEFind the right path the first time! Use this transformation handbook to navigate your way through the first year of defining, establishing and expanding a world-class Customer Success function for your company.Vezava: Mehka19,00 € -
Made for China(2017) NOTHHAFT, CHRISTIANWritten by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.Vezava: Mehka5,94 € -
Value in a Digital World(2017) LOPEZ LUBIAN, FRANCISCO J.,ESTEVES, JOSEAn in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy.Vezava: Trda17,82 € -
Tech-Powered Sales(2021) MICHAEL, JUSTIN,HUGHES, TONYCreate sales success by leveraging technologies that are changing business-to-business selling forever. Become superhuman in how you operate with technology by embracing AI automation and platforms that transform results.Vezava: Mehka21,02 € -
Ultimate Marketing Engine(2021) JANTSCH, JOHNLearn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.Vezava: Mehka21,02 € -
Crisis Ahead(2020) SEGAL, EDWARDAuthored by veteran public relations expert Edward Segal, Crisis Ahead is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN.Vezava: Mehka28,03 € -
Framework for Marketing Management, A, Global Edition(2015) KOTLER, PHILIP,KELLER, KEVINVezava: Mehka133,20 € -
Marketing Management, An Asian Perspective(2017) KOTLER, PHILIP,KELLER, KEVIN LANE,ANG, SWEE HOON,TAN, CHIN TIONG,LEONG, SIEW-MENG133,20 € -
Using Behavioral Science in Marketing(2022) HARHUT, NANCYApply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.Vezava: Mehka57,01 €
