Prodaja in marketing

Ogled izdelka

Gambling Advertising(2019) GUNTER, BARRIE (UNIVERSITY OF LEICESTER, UK)

This book critically examines research evidence from around the world concerning the nature and effects of gambling advertising. It draws upon political and regulatory debates about this type of advertising, which provides regulators with evidence to cont

Vezava: Trda

127,74 €

Ogled izdelka

Marketing for Tourism and Hospitality(2019) ALAN FYALL

Vezava: Mehka

83,99 €

Ogled izdelka

Profit Over Privacy(2021) CRAIN, MATTHEW

Vezava: Mehka

39,19 €

Ogled izdelka

Sustainability Standards and Global Governance(2020)

Vezava: Trda

68,89 €

Ogled izdelka

Consumer Activism(2022) LEKAKIS, ELEFTHERIA J

This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do pol

Vezava: Mehka

65,68 €

Ogled izdelka

Leading Global Innovation(2017) JENSEN, KARINA R.

Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets.

Vezava: Mehka

54,87 €

Ogled izdelka

Mind for Sales(2020) HUNTER, MARK

For salespeople tired of feeling stressed out, burned out, and bummed out that their customers don’t want to hear from them, A Mind for Sales is the guide they need to develop a success mindset and the habits required to breakthrough to a whole new level

Vezava: Trda

33,27 €

Ogled izdelka

Ultimate Guide to Google Ads(2020) MARSHALL, PERRY,RHODES, MIKE,TODD, BRYAN

Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today’s fastest, most powerful, easy-to-use advertising medium: Google Ads.

Vezava: Mehka

33,97 €

Ogled izdelka

Ultimate Guide to Social Media Marketing(2020) BUTOW, ERIC,HERMAN, JENN,LIU, STEPHANIE,ROBINSON, AMANDA,ALLTON, MIKE

Vezava: Mehka

33,97 €

Ogled izdelka

Book of Ideas(2018) RADIM MALINIC

Vezava: Mehka

33,84 €

Ogled izdelka

Mastering Services Pricing(2015) DOOLAN, KEVIN

Vezava: Mehka

121,60 €

Ogled izdelka

Unlocking the Customer Value Chain(2019) THALES S. TEIXEIRA

Vezava: Trda

35,05 €

Ogled izdelka

Attention Merchants(2017) WU, TIM (ATLANTIC BOOKS)

A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined

Vezava: Mehka

18,21 €

Ogled izdelka

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline(2016) TYLER, MARYLOU,DONOVAN, JEREMEY

The proven B2B sales growth plan that builds on the success of Predictable Revenue, the breakout bestseller hailed as “Silicon Valley’s sales bible” (Inc.com)

Vezava: Trda

28,03 €

Ogled izdelka

Catalyst(2021) KEAN, DAVID,CLARKE, LOUISA

Catalyst makes networking fun and shows you how to win new business whilst behaving like a decent human being. As useful for professional business developers as it is for those who hate selling.

Vezava: Mehka

23,82 €

Ogled izdelka

Aging Consumer(2020)

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.

Vezava: Mehka

45,27 €

Ogled izdelka

Fading London(2019) COX, HELEN

A pictorial and historical guide to London’s old brick adverts

Vezava: Trda

28,04 €

Ogled izdelka

Strategic Brand Management and Development(2020) LALAOUNIS, SOTIRIS T. (UNIVERSITY OF EXETER, UK)

This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous e

Vezava: Mehka

85,74 €