730 rezultatov
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Successful Employee Communications(2022) DEWHURST, SUE,FITZPATRICK, LIAMUnderstand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and make a real difference to the success of your business.Vezava: Mehka66,51 € -
Practitioner's Guide to Account-Based Marketing(2021) BURGESS, BEV,MUNN, DAVEImprove relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.Vezava: Mehka70,32 € -
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Consumer Behaviour in Tourism(2020) HORNER, SUSAN,JOHN, SWARBROOKENow fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.Vezava: Mehka106,74 € -
Managing Digital Transformation(2021)This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.Vezava: Mehka85,74 € -
Consumer Psychology in a Social Media World(2015)Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.Vezava: Mehka97,99 € -
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Strategic Advertising Management(2021) PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of anVezava: Mehka104,99 € -
Malcolm McDonald on Marketing Planning(2016) MCDONALD, MALCOLMBenefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.Vezava: Mehka57,01 € -
FUSION(2021) YOHN, DENISE LEEDenise Lee Yohn, a leading authority on building and positioning exceptional brands, shows readers how to blend internal culture and external brand to yield consistently phenomenal business results.Vezava: Mehka15,41 € -
Attractive Thinking(2019) RADFORD, CHRISThis is a book for CEOs and Managing Directors who have a successful brand and want an evidence-based strategy that will accelerate growth.Vezava: Mehka17,10 € -
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From Those Wonderful Folks Who Gave You Pearl Harbor(2010) DELLA FEMINA, JERRYA sharp, funny and deliciously gossipy guide to the glory days of advertising in 1960s New York - an inspiration for the hit TV series MAD MENVezava: Mehka15,41 €
