890 rezultatov
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Evolutionary Ideas(2022) TATAM, SAMIn Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions – often in the most unexpecVezava: Mehka21,02 € -
Persuasive Copywriting(2019) MASLEN, ANDYImprove consumer engagement and sell with confidence using this complete handbook for creative professionals; ideal for those seeking to accelerate their copywriting skills to the next level.Vezava: Mehka51,31 € -
Business Models Handbook(2019) HAGUE, PAULBenefit from a reliable collection of the most valuable business models, including detailed coverage of each model, expertly explained theory, as well as case studies and supporting templates.Vezava: Mehka40,41 € -
Kapferer on Luxury(2015) KAPFERER, JEAN-NOELGet expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.Vezava: Mehka66,51 € -
Marketing Value Metrics(2014) MCDONALD, MALCOLM,MOUNCEY, PETER,MAKLAN, STANMeasure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.Vezava: Mehka55,11 € -
Brand Yourself(2021) WERNER, LUCY,CHATELET, HADRIENAn essential walk-through for businesses that need to create a brand but don’t have the budget for an agency.Vezava: Mehka23,15 € -
Our Future in Public Relations(2020) KERRIGAN, KEN (NEW YORK UNIVERSITY, USA)In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be. Aimed primarily at communications management professionals, Our Future in Public Relations delves into whether public relations are dead, oVezava: Mehka80,49 € -
Marketing in Healthcare-Related Industries(2020) HINSON, ROBERT E.,ADEOLA, OGECHI,LIMBU, YAM B.,MOGAJI, EMMANUELThis book explores healthcare marketing complexities. It offers insights for scholars and practitioners, with mini-cases and a marketing tool kit. The book addresses challenges like changing disease patterns and technology-driven interventions, emphasizinVezava: Trda143,65 € -
30-Minute Website Marketing(2019) WILSON, LEE (VERTICAL LEAP, UK)Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.Every high pVezava: Mehka64,61 € -
Unveiling Fashion(2012) GODART, F.Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of theVezava: Mehka66,52 € -
Copywriting Third Edition(2022) LINGWOOD, GYLES,SHAW, MARKAn inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoVezava: Mehka35,04 € -
Fixation(2020) GOLDMARK, SANDRAThe disposable nature of “stuff” is the next frontier for the sustainability movement, Fixation explains, while offering a sustainable, simple path forward.Vezava: Trda41,33 € -
