783 rezultatov
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Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations(2017) BERRY, LEONARD,SELTMAN, KENTThe leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 Hospital in America—now in paperbackVezava: Mehka35,04 € -
Strategic Planning for Public Relations(2020) SMITH, RONALD D.This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper diviVezava: Mehka130,59 € -
Strategic Brand Management(2011) KELLER, KEVIN,APERIA, TONY,GEORGSON, MATSDevelop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge to implement successful brand strategy. With activities to guide their learnVezava: Mehka146,33 € -
Responsible Leadership(2021)The second edition of Responsible Leadership offers orienting knowledge on how to lead in a world of contested values—a world where leadership work extends beyond leaders and direct reports to a whole range of stakeholders inside and outside an organizatiVezava: Mehka97,99 € -
Platform Revolution(2016) PARKER, GEOFFREY G.,VAN ALSTYNE, MARSHALL W.,CHOUDARY, SANGEET PAULAn inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.Vezava: Trda39,90 € -
Dealing with Difficult People(2019) LILLEY, ROYGain essential skills for career development with this pocket guide to handling the hardest kinds of people, including tricky customers, challenging co-workers and bad bosses.Vezava: Trda32,08 € -
Creative Research Communication(2016) WILKINSON, CLARE,WEITKAMP, EMMAThis book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. -- .Vezava: Mehka44,55 € -
How to be A Spin Doctor(2016) RICHARDS, PAULSpin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice.Vezava: Mehka18,21 € -
Customer Success Pioneer(2019) LUCAS, KELLIEFind the right path the first time! Use this transformation handbook to navigate your way through the first year of defining, establishing and expanding a world-class Customer Success function for your company.Vezava: Mehka19,00 € -
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Portfolio Building Activities in Social Media - Exercises in Strategic Communication(2021) KAREN FREBERGVezava: Mehka84,00 € -
Made for China(2017) NOTHHAFT, CHRISTIANWritten by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick – helping them learn how to do business “Made for China”.Vezava: Mehka5,94 € -
Value in a Digital World(2017) LOPEZ LUBIAN, FRANCISCO J.,ESTEVES, JOSEAn in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy.Vezava: Trda17,82 € -
Tech-Powered Sales(2021) MICHAEL, JUSTIN,HUGHES, TONYCreate sales success by leveraging technologies that are changing business-to-business selling forever. Become superhuman in how you operate with technology by embracing AI automation and platforms that transform results.Vezava: Mehka21,02 €
