783 rezultatov
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Ultimate Marketing Engine(2021) JANTSCH, JOHNLearn proven principles to create and maintain a clear, effective marketing strategy that attracts your ideal clients, generates greater profits, and is easy for you and your team to follow.Vezava: Mehka21,02 € -
Start with What Works(2021) BASS, ANDYStart with What Works helps you to create and lead new growth opportunities for your business using the resources you already have at hand. You'll find out how to use the people, customers, relationships, intellectual property and know-how you have first,Vezava: Mehka20,79 € -
Framework for Marketing Management, A, Global Edition(2015) KOTLER, PHILIP,KELLER, KEVINVezava: Mehka125,55 € -
Marketing Management, An Asian Perspective(2017) KOTLER, PHILIP,KELLER, KEVIN LANE,ANG, SWEE HOON,TAN, CHIN TIONG,LEONG, SIEW-MENG133,20 € -
Using Behavioral Science in Marketing(2022) HARHUT, NANCYApply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.Vezava: Mehka57,01 € -
Innovative B2B Marketing(2022) HALL, SIMONCut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.Vezava: Mehka57,01 € -
Successful Employee Communications(2022) DEWHURST, SUE,FITZPATRICK, LIAMUnderstand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and make a real difference to the success of your business.Vezava: Mehka66,51 € -
Amazon(2021) BERG, NATALIE,KNIGHTS, MIYAGain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.Vezava: Mehka57,01 € -
Practitioner's Guide to Account-Based Marketing(2021) BURGESS, BEV,MUNN, DAVEImprove relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.Vezava: Mehka70,32 € -
Whole Marketer(2021) DIXON, ABIGAILThe Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.Vezava: Mehka18,21 € -
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Managing Digital Transformation(2021)This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.Vezava: Mehka85,74 € -
Consumer Psychology in a Social Media World(2015)Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.Vezava: Mehka92,74 € -
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Strategic Advertising Management(2021) PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of anVezava: Mehka104,99 € -
Malcolm McDonald on Marketing Planning(2016) MCDONALD, MALCOLMBenefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.Vezava: Mehka57,01 €
