890 rezultatov
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Marketing Metrics(2022) INGE, CHRISTINACreate customer-centric marketing, establish channel ROI and build your brand with this jargon-free and step-by-step guide to unlocking the full power of data and analytics.Vezava: Mehka57,01 € -
Dealing with Difficult People(2022) LILLEY, ROYGain essential skills for career development with this pocket guide to handling the hardest kinds of people, including tricky customers, challenging co-workers and bad bosses.Vezava: Mehka19,40 € -
User Research(2022) MARSH, STEPHANIEPut the consumer back into the heart of your campaigns with this bestselling guide to user experience and research, offering practical and straightforward advice on the most up-to-date research methods.Vezava: Mehka62,71 € -
Management Lessons from Mayo Clinic: Inside One of the World's Most Admired Service Organizations(2017) BERRY, LEONARD,SELTMAN, KENTThe leader’s guide to building a service powerhouse using the approach that made Mayo Clinic the #1 Hospital in America—now in paperbackVezava: Mehka35,04 € -
Strategic Planning for Public Relations(2020) SMITH, RONALD D.This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper diviVezava: Mehka130,59 € -
Key Account Management Excellence in Pharma & Medtech(2022)Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protVezava: Mehka63,19 € -
Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification(2013) PAHARIA, RAJATThe new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates onVezava: Trda49,41 € -
Responsible Leadership(2021)The second edition of Responsible Leadership offers orienting knowledge on how to lead in a world of contested values—a world where leadership work extends beyond leaders and direct reports to a whole range of stakeholders inside and outside an organizatiVezava: Mehka92,74 € -
Platform Revolution(2016) PARKER, GEOFFREY G.,VAN ALSTYNE, MARSHALL W.,CHOUDARY, SANGEET PAULAn inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.Vezava: Trda39,90 € -
Business of Aspiration(2020) ANDJELIC, ANAThis book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.Vezava: Mehka62,71 € -
Dealing with Difficult People(2019) LILLEY, ROYGain essential skills for career development with this pocket guide to handling the hardest kinds of people, including tricky customers, challenging co-workers and bad bosses.Vezava: Trda32,08 € -
Creative Research Communication(2016) WILKINSON, CLARE,WEITKAMP, EMMAThis book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. -- .Vezava: Mehka44,55 € -
How to be A Spin Doctor(2016) RICHARDS, PAULSpin doctors are seldom out of the news for long. But who really knows what spin is, or what spin doctors do? Paul Richards shows that spin doctoring is a new phrase to describe a very old practice.Vezava: Mehka18,21 € -
Marketing Tourism and Hospitality(2021) GEORGE, RICHARDTaking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.Vezava: Mehka76,55 €
