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Managing Events(2020) QUICK, LIZCombining the practical and academic aspects of event management this text presents an industry perspective, with real-life event examples and contemporary and relevant case studies.Vezava: Mehka101,96 € -
Five Star Service(2015) HEPPELL, MICHAELCreate magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to aVezava: Mehka18,21 € -
Digital Marketing In A Week(2016) SMITH, NICKA dynamic collection of tools, techniques, and strategies giving you the lowdown on all the digital marketing skills you need.Vezava: Mehka18,21 € -
Questionnaire Design(2022) BOLTON, KATE,BRACE, IANOvercome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.Vezava: Mehka66,51 € -
Understanding Public Relations - Theory, Culture and Society(2018) LEE EDWARDSVezava: Mehka80,49 € -
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Import / Export Kit For Dummies(2015) CAPELA, JOHN J. (ST. JOSEPH'S COLLEGE, NY)With a focus on global trade, this book provides entrepreneurs and small-to mid-sized businesses with the information they need to begin exporting their products around the world-as well as importing goods to sell. It shows you how to follow guidelines foVezava: Mehka30,83 € -
Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer’s Business(2013) DASU, SRIRAM,CHASE, RICHARDHelps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind cusVezava: Trda44,85 € -
Product Management in Practice(2022) LEMAY, MATTIn this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book answers the tricky questions you may have been afraid to ask aboutVezava: Mehka51,86 € -
Power of Ignorance(2021) TROTT, DAVEIn this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.Vezava: Mehka21,02 € -
Designer's Research Manual, 2nd edition, Updated and Expanded(2017) VISOCKY O'GRADY, JENN,VISOCKY O'GRADY, KENGo beyond crafting a logo or brochure and learn what it takes to design a commercial success.Vezava: Mehka30,84 € -
Only Book You Will Ever Need on Branding(2015) MAANDAG, MICHIEL,PUOLAKKA, LIISAThis no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.Vezava: Mehka18,21 € -
Why Does The Pedlar Sing?(2021) FELDWICK, PAULThroughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch theirVezava: Mehka28,04 € -
Tourism Planning and Destination Marketing(2018)Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distributiVezava: Trda125,99 €
