890 rezultatov

  • Ogled izdelka
    Practitioner's Guide to Account-Based Marketing(2021) BURGESS, BEV,MUNN, DAVE
    Improve relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.
    Vezava: Mehka
    66,51 €
  • Ogled izdelka
    Trend Forecaster's Handbook(2019) RAYMOND, MARTIN
    Vezava: Mehka
    49,07 €
  • Ogled izdelka
    Essentials of Contemporary Marketing(2021) WILLAN, MO
    Vezava: Trda
    32,08 €
  • Ogled izdelka
    Whole Marketer(2021) DIXON, ABIGAIL
    The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.
    Vezava: Mehka
    18,21 €
  • Ogled izdelka
    Disruptive Branding(2019) JACOB BENBUNAN
    Vezava: Mehka
    45,61 €
  • Ogled izdelka
    101 Things I Learned in Advertising School(2023) MATTHEW FREDERICK
    Vezava: Trda
    22,42 €
  • Ogled izdelka
    Apology Impulse(2019) CARY COOPER
    Vezava: Mehka
    27,79 €
  • Ogled izdelka
    Consumer Behaviour in Tourism(2020) HORNER, SUSAN,JOHN, SWARBROOKE
    Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.
    Vezava: Mehka
    96,24 €
  • Ogled izdelka
    Managing Digital Transformation(2021)
    This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.
    Vezava: Mehka
    85,74 €
  • Ogled izdelka
    Circular Economy(2021)
    This book aims to address the challenges and opportunities of the circular economy. It will be of great interest to students, teachers, practitioners and scholars of circular economy.
    Vezava: Mehka
    72,22 €
  • Ogled izdelka
    Consumer Psychology in a Social Media World(2015)
    Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.
    Vezava: Mehka
    87,49 €
  • Ogled izdelka
    Heal's Posters(2020) ARTMONSKY, RUTH
    A survey of posters produced by Heal's from 1917 to 1983 and a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th century
    Vezava: Mehka
    15,44 €
  • Ogled izdelka
    Changing the Game(2020) SIMONS, LUCAS,NIJHOF, ANDRE
    In this ground-breaking book, Changing the Game, Lucas Simons and André Nijhof, together with respected sector experts, bring decades of real-life experience and knowledge based on academic research to uncover the theory of sustainable market transformati
    Vezava: Mehka
    62,71 €
  • Ogled izdelka
    Marketing Director's Handbook Volume 2(2020) ARNOLD, TIM,TOMLINSON, GUY
    Vezava: Mehka
    22,23 €
  • Ogled izdelka
    Public Relations Strategic Toolkit(2017) THEAKER, ALISON,YAXLEY, HEATHER
    The Public Relations Strategic Toolkit, Second edition presents readers with essential guidance on developing public relations skills across the key themes of planning, corporate communications, and stakeholder engagement, as well as giving in depth cover
    Vezava: Mehka
    73,49 €
  • Ogled izdelka
    Strategic Advertising Management(2021) PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)
    With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an
    Vezava: Mehka
    104,99 €
  • Ogled izdelka
    Malcolm McDonald on Marketing Planning(2016) MCDONALD, MALCOLM
    Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.
    Vezava: Mehka
    51,31 €
  • Ogled izdelka
    Consumer Behaviour and Social Network Sites(2020) ZARAKET, SARAH (PARIS 1 PANTHEON SORBONNE UNIVERSITY, FRANCE)
    This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how cons
    Vezava: Trda
    53,15 €
  • Ogled izdelka
    Marketing Director's Handbook(2020) ARNOLD, TIM,TOMLINSON, GUY
    86,61 €
  • Ogled izdelka
    Copywriter's Handbook (4th Edition)(2020) BLY, ROBERT
    Vezava: Mehka
    25,22 €

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