890 rezultatov
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Practitioner's Guide to Account-Based Marketing(2021) BURGESS, BEV,MUNN, DAVEImprove relationships, drive growth and win new business by developing and implementing highly-customized B2B marketing programmes for key accounts.Vezava: Mehka66,51 €
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Whole Marketer(2021) DIXON, ABIGAILThe Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest thinking, identify capability gaps and discover how to be fulfilled in a professional context and as a human.Vezava: Mehka18,21 €
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Consumer Behaviour in Tourism(2020) HORNER, SUSAN,JOHN, SWARBROOKENow fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour.Vezava: Mehka96,24 €
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Managing Digital Transformation(2021)This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully.Vezava: Mehka85,74 €
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Circular Economy(2021)This book aims to address the challenges and opportunities of the circular economy. It will be of great interest to students, teachers, practitioners and scholars of circular economy.Vezava: Mehka72,22 €
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Consumer Psychology in a Social Media World(2015)Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.Vezava: Mehka87,49 €
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Heal's Posters(2020) ARTMONSKY, RUTHA survey of posters produced by Heal's from 1917 to 1983 and a shorthand history of what was happening in the design and retailing of furniture and furnishings in Britain in the 20th centuryVezava: Mehka15,44 €
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Changing the Game(2020) SIMONS, LUCAS,NIJHOF, ANDREIn this ground-breaking book, Changing the Game, Lucas Simons and André Nijhof, together with respected sector experts, bring decades of real-life experience and knowledge based on academic research to uncover the theory of sustainable market transformatiVezava: Mehka62,71 €
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Public Relations Strategic Toolkit(2017) THEAKER, ALISON,YAXLEY, HEATHERThe Public Relations Strategic Toolkit, Second edition presents readers with essential guidance on developing public relations skills across the key themes of planning, corporate communications, and stakeholder engagement, as well as giving in depth coverVezava: Mehka73,49 €
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Strategic Advertising Management(2021) PERCY, LARRY (VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, VISITING PROFESSOR OF MARKETING AT THE TURKU SCHOOL OF ECONOMICS, UNIVERSITY OF TURKU),ROSENBAUM-ELLIOTT, RICHARD (PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, PROFESSOR EMERITUS OF MARKETING AND CONSUMER RESEARCH AT THE SCHOOL OF MANAGEMENT, UNIVERSITY OF BATH)With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of anVezava: Mehka104,99 €
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Malcolm McDonald on Marketing Planning(2016) MCDONALD, MALCOLMBenefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.Vezava: Mehka51,31 €
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Consumer Behaviour and Social Network Sites(2020) ZARAKET, SARAH (PARIS 1 PANTHEON SORBONNE UNIVERSITY, FRANCE)This book provides a solid understanding of electronic word of mouth (eWOM) by taking the reader through the process of information diffusion from rumour generation in times of traditional word of mouth (WOM) to negative social eWOM and examining how consVezava: Trda53,15 €