783 rezultatov
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Platform Strategy(2017) REILLIER, LAURE CLAIRE,REILLIER, BENOITPlatform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. .Vezava: Trda72,22 € -
Managing Customer Experience and Relationships(2022) PEPPERS, DON (PRESIDENT AND FOUNDER OF MARKETING 1:1, INC.),ROGERS, MARTHA, PH.D (FOUNDING PARTNER OF MARKETING 1:1, INC.)Vezava: Trda123,05 € -
Customer Experience For Dummies(2015) BARNES, ROY,KELLEHER, BOB (THE EMPLOYEE ENGAGEMENT GROUP)Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a varietyVezava: Mehka25,22 € -
Advertising Effect: How to Change Behaviour(2014) FERRIER, ADAM (, CHIEF STRATEGY OFFICER, CUMMINSROSS)The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.Vezava: Mehka53,21 € -
Giving Voice to Values in the Boardroom(2020) CLARK, CYNTHIAThis book helps boards of directors work through the values-driven challenges they face every day.Vezava: Mehka19,60 € -
Advertising Creative(2022) ALTSTIEL, TOM,GROW, JEAN M.,AUGUSTINE, DAN,JENKINS, JOANNA L.Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use.Vezava: Mehka220,46 € -
Writing Skills for Public Relations(2012) FOSTER, JOHNCommunicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.Vezava: Mehka62,71 € -
Global Capitalism, Culture, and Ethics(2022) SPINELLO, RICHARD A.In addition to exploring the theory of global capitalism and ethics for students, this second edition of the key textbook takes into account many new developments across different industries, from retail to technology to big pharma. There are two entirelyVezava: Mehka31,17 € -
Boring2Brave(2021) CHOUEKE, MARKPart manifesto, part case-study directory, part ‘how-to’ guide: the gutsy little handbook for B2B marketers looking to ‘10X’ their impactVezava: Mehka16,62 € -
Hype Yourself(2020) WERNER, LUCYA toolkit designed for small businesses, packed with industry secrets from a PR professional that will teach you how to be your own best publicist.Vezava: Mehka23,15 € -
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Branding that Means Business(2022) JOHNSON, MATT,MISIASZEK, TESSANew in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.Vezava: Mehka15,41 € -
Public Relations for Social Responsibility(2021)This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the wVezava: Trda72,84 €
