729 rezultatov
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Understanding Digital Marketing(2020) RYAN, DAMIANA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.Vezava: Mehka51,31 € -
Planning and Managing Public Relations Campaigns(2020) GREGORY, ANNEA definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.Vezava: Mehka70,32 € -
Integrated Advertising, Promotion, and Marketing Communications, Global Edition(2021) CLOW, KENNETH,BAACK, DONALDVezava: Mehka142,72 € -
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#Hooked(2016) FAGAN, PATRICKIn this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply toVezava: Mehka21,02 € -
Essentials of Marketing Research, Global Edition(2014) MALHOTRA, NARESH,BIRKS, DAVID,WILLS, PETERVezava: Mehka142,72 € -
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit(2017) PULIZZI, JOE,ROSE, ROBERTVezava: Trda44,85 € -
Event Design Handbook: Systematically Design Innovative Events using the #EventCanvas(2016) ROEL FRISSENVezava: Mehka44,78 € -
Chief Customer Officer 2.0(2015) BLISS, JEANNEA Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world.Vezava: Trda32,24 € -
Advertising Account Planning(2014) KELLEY, LARRY,JUGENHEIMER, DONALDConcise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback fromVezava: Mehka122,49 € -
Hacking Marketing(2016) BRINKER, SCOTTApply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural rVezava: Trda30,83 € -
Sport Consumer Behaviour(2022) FUNK, DANIEL C (TEMPLE UNIVERSITY, USA),ALEXANDRIS, KOSTAS (ARISTOTLE UNIVERSITY OF THESSALONIKI, GREECE),MCDONALD, HEATH (RMIT UNIVERSITY, AUSTRALIA)Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry prVezava: Mehka96,24 €
