746 rezultatov
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Product Management in Practice(2022) LEMAY, MATTIn this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book answers the tricky questions you may have been afraid to ask aboutVezava: Mehka51,86 € -
Branded Interactions(2020) SPIES, MARCO,WENGER, KATJAThis illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.Vezava: Trda77,44 € -
Power of Ignorance(2021) TROTT, DAVEIn this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.Vezava: Mehka21,02 € -
Designer's Research Manual, 2nd edition, Updated and Expanded(2017) VISOCKY O'GRADY, JENN,VISOCKY O'GRADY, KENGo beyond crafting a logo or brochure and learn what it takes to design a commercial success.Vezava: Mehka30,84 € -
Only Book You Will Ever Need on Branding(2015) MAANDAG, MICHIEL,PUOLAKKA, LIISAThis no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.Vezava: Mehka18,21 € -
Why Does The Pedlar Sing?(2021) FELDWICK, PAULThroughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch theirVezava: Mehka28,04 € -
Tourism Planning and Destination Marketing(2018)Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distributiVezava: Trda125,99 € -
Understanding Digital Marketing(2020) RYAN, DAMIANA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.Vezava: Mehka51,31 € -
Planning and Managing Public Relations Campaigns(2020) GREGORY, ANNEA definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.Vezava: Mehka70,32 € -
Integrated Advertising, Promotion, and Marketing Communications, Global Edition(2021) CLOW, KENNETH,BAACK, DONALDVezava: Mehka134,52 € -
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition(2019) KELLER, KEVIN,SWAMINATHAN, VANITHAVezava: Mehka134,60 € -
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#Hooked(2016) FAGAN, PATRICKIn this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply toVezava: Mehka18,35 € -
Essentials of Marketing Research, Global Edition(2014) MALHOTRA, NARESH,BIRKS, DAVID,WILLS, PETERVezava: Mehka134,52 €
