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#Hooked(2016) FAGAN, PATRICKIn this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply toVezava: Mehka18,35 € -
Essentials of Marketing Research, Global Edition(2014) MALHOTRA, NARESH,BIRKS, DAVID,WILLS, PETERVezava: Mehka134,52 € -
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit(2017) PULIZZI, JOE,ROSE, ROBERTVezava: Trda44,85 € -
Event Design Handbook: Systematically Design Innovative Events using the #EventCanvas(2016) ROEL FRISSENVezava: Mehka44,78 € -
Chief Customer Officer 2.0(2015) BLISS, JEANNEA Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world.Vezava: Trda32,24 € -
Advertising Account Planning(2014) KELLEY, LARRY,JUGENHEIMER, DONALDConcise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback fromVezava: Mehka122,49 € -
Hacking Marketing(2016) BRINKER, SCOTTApply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural rVezava: Trda30,83 € -
Go Luck Yourself(2021) NAIRN, ANDYUncover your organisation’s hidden treasures, spot opportunities in unexpected places, turn misfortune into good fortune. And how to practise being lucky, every day.Vezava: Mehka21,02 € -
Sport Consumer Behaviour(2022) FUNK, DANIEL C (TEMPLE UNIVERSITY, USA),ALEXANDRIS, KOSTAS (ARISTOTLE UNIVERSITY OF THESSALONIKI, GREECE),MCDONALD, HEATH (RMIT UNIVERSITY, AUSTRALIA)Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry prVezava: Mehka90,99 € -
Public Relations, Society and the Generative Power of History(2019)Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present; how the present is always historical; and how both past and present can power imagined futures.Vezava: Mehka8,79 € -
Principles of Marketing Student Access Card(2006) BRASSINGTON, FRANCESThis textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.37,08 € -
Winning the Professional Services Sale(2009) MCLAUGHLIN, MICHAEL W.Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customerVezava: Trda37,84 € -
Selling All-in-One For Dummies(2012) THE EXPERTS AT DUMMIESAre you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? This book includes the ways to effectively network and prospect through the social media networking sites such asVezava: Mehka32,23 € -
Marketing Automation For Dummies(2014) SWEEZEY, MATHEWMultiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation.Vezava: Mehka35,04 € -
Aligned to Achieve(2016) EILER, TRACY,AUSTIN, ANDREAA smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights.Vezava: Trda26,62 € -
Implementing Value Pricing(2011) BAKER, RONALD J. (VERASAGE INSTITUTE IN CALIFORNIA, USA)* The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model changeVezava: Trda129,61 €
