890 rezultatov
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Hype Yourself(2020) WERNER, LUCYA toolkit designed for small businesses, packed with industry secrets from a PR professional that will teach you how to be your own best publicist.Vezava: Mehka23,15 € -
Exhibitionist(2019) REEDER, NICHOLA,REEDER, STEVEA practical and inspiring guide to executing effective trade shows that attract and convert high quality leads into profitable sales.Vezava: Mehka5,94 € -
Brand Therapy(2018) SMITH, BRIANBrand Therapy is a “how to” book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.Vezava: Mehka57,03 € -
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Machine Age of Customer Insight(2021)The Machine Age of Customer Insight demonstrates the impact of machine learning and data analytics, combining an academic state-of-the-art overview of machine learning with cases from well-known companies. These cases show the opportunities and challengesVezava: Mehka53,21 € -
Branding that Means Business(2022) JOHNSON, MATT,MISIASZEK, TESSANew in the Economist Edge series: how brands can create enduring bonds with customers and markets in the post-digital age of social influence.Vezava: Mehka15,41 € -
Public Relations for Social Responsibility(2021)This inaugural edited collection for the Communicating Responsible Diversity, Equity, and Inclusion series explores the active promotion of diversity, equity, and inclusion as a public relations responsibility and provides new avenues for critiquing the wVezava: Trda72,84 € -
Chaos Monkeys(2017) GARCIA MARTINEZ, ANTONIOShows you how - and how not - to make a fortune through startups and digital marketing. This book unravels the evolution of social media and online marketing.Vezava: Mehka23,82 € -
New Insights on Trust in Business-to-Business Relationships(2019)New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future reseVezava: Trda131,24 € -
How To Win Work(2021) KNIKKER, JANThis indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners.Vezava: Mehka64,63 € -
Advertising and Promotion(2021) HACKLEY, CHRIS,HACKLEY, RUNGPAKA AMYOffering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.Vezava: Mehka107,14 € -
Influential Internal Communication(2021) FIELD, JENNIStreamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.Vezava: Mehka66,51 € -
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Nuanced Account Management(2018) SHANKAR, BALAThis book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-processVezava: Mehka25,22 € -
Marketing Mess to Brand Success(2021) MILLER, SCOTT JEFFREYIn this second book of Scott Miller’s Mess to Success series, the FranklinCovey Executive VP reveals 30 career-challenging obstacles that you may encounter as a marketing manager and how he learned to transform them into team-enhancing opportunities.Vezava: Trda36,99 €
