890 rezultatov
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Product Management in Practice(2022) LEMAY, MATTIn this thoroughly revised and expanded edition, Matt LeMay provides real-world guidance for current and aspiring product managers. Updated for the era of remote and hybrid work, this book answers the tricky questions you may have been afraid to ask aboutVezava: Mehka51,86 € -
Branded Interactions(2020) SPIES, MARCO,WENGER, KATJAThis illustrated, extensively updated guide focuses on branded interaction design (BIxD), the brand-oriented design of interactive applications.Vezava: Trda70,98 € -
Practical Customer Success Management(2019) ADAMS, RICKThis book provides a simple-to-follow best practice framework that explains what the core CSM (customer success management) steps are at each stage of the customer journey to business outcome success.Vezava: Trda73,49 € -
Power of Ignorance(2021) TROTT, DAVEIn this latest collection of real-life stories, Dave Trott provides lessons about problem solving and creative thinking that can be applied in advertising, business, and the wider world.Vezava: Mehka21,02 € -
Key Account Management(2016) CHEVERTON, PETERLearn why when a unique yet simple methodology is effectively implemented, it can identify, win, retain and develop a company's key customers and accounts.Vezava: Trda205,91 € -
Designer's Research Manual, 2nd edition, Updated and Expanded(2017) VISOCKY O'GRADY, JENN,VISOCKY O'GRADY, KENGo beyond crafting a logo or brochure and learn what it takes to design a commercial success.Vezava: Mehka28,03 € -
Only Book You Will Ever Need on Branding(2015) MAANDAG, MICHIEL,PUOLAKKA, LIISAThis no-nonsense book is for anyone who wants to create a winning brand without drowning in theory.Vezava: Mehka15,41 € -
Why Does The Pedlar Sing?(2021) FELDWICK, PAULThroughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch theirVezava: Mehka28,04 € -
Sustainable Marketing(2021) PETERSON, MARKThis unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to criticallVezava: Mehka103,69 € -
Strategic Social Marketing(2019) FRENCH, JEFF (STRATEGIC SOCIAL MARKETING LTD, UK),GORDON, ROSS (UNIVERSITY OF TECHNOLOGY SYDNEY, AUSTRALIA)Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social probleVezava: Mehka100,23 € -
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Public Relations and the Power of Creativity(2018)This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge ourVezava: Trda138,24 € -
Tourism Planning and Destination Marketing(2018)Destination marketing relies on planning, organisation, and successful strategies and tactics. Tourism Planning and Destination Marketing provides an in-depth understanding of the tourism marketing environment, including destination branding, distributiVezava: Trda125,99 € -
Activate Brand Purpose(2021) GOODSON, SCOTT,WALKER, CHIPTap into the rise of the conscious consumer. Activate your brand's purpose and turn it into meaningful action, to show your customers what you truly stand for.Vezava: Mehka57,01 € -
Understanding Digital Marketing(2020) RYAN, DAMIANA practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.Vezava: Mehka51,31 € -
Planning and Managing Public Relations Campaigns(2020) GREGORY, ANNEA definitive guide to planning PR and event campaigns. Contains everything readers need to know to design, execute and evaluate campaigns of any size, with techniques laid out and explained clearly.Vezava: Mehka70,32 €
