890 rezultatov
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Go Luck Yourself(2021) NAIRN, ANDYUncover your organisation’s hidden treasures, spot opportunities in unexpected places, turn misfortune into good fortune. And how to practise being lucky, every day.Vezava: Mehka21,02 € -
Sport Consumer Behaviour(2022) FUNK, DANIEL C (TEMPLE UNIVERSITY, USA),ALEXANDRIS, KOSTAS (ARISTOTLE UNIVERSITY OF THESSALONIKI, GREECE),MCDONALD, HEATH (RMIT UNIVERSITY, AUSTRALIA)Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry prVezava: Mehka85,74 € -
Public Relations, Society and the Generative Power of History(2019)Public Relations, Society and the Generative Power of History examines how histories are used to explore how the past is constructed from the present; how the present is always historical; and how both past and present can power imagined futures.Vezava: Mehka8,79 € -
Positioning for Advantage(2021) WHITLER, PROFESSOR KIMBERLY A.Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand toVezava: Trda40,39 € -
Principles of Marketing Student Access Card(2006) BRASSINGTON, FRANCESThis textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.37,08 € -
Telephone Sales For Dummies(2007) ZELLER, DIRKNearly 100 million Americans (one out of three) purchase goods and services over the phone each year. Telephone Sales For Dummies shows both new and seasoned sales reps, from realtors, insurance agents to telemarketers, how to create pre-call plans and eVezava: Mehka22,42 € -
Integration Marketing(2009) JOYNER, MARKLeading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's? According to Mark Joyner, it's "IVezava: Trda28,04 € -
Sales Prospecting For Dummies(1998) HOPKINS, TOMProspecting - finding and qualifying prospective clients - is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves.Vezava: Mehka19,62 € -
Content Marketing For Dummies(2011) GUNELIUS, SUSANGet the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog.Vezava: Mehka25,22 € -
Selling All-in-One For Dummies(2012) THE EXPERTS AT DUMMIESAre you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? This book includes the ways to effectively network and prospect through the social media networking sites such asVezava: Mehka32,23 € -
Marketing Automation For Dummies(2014) SWEEZEY, MATHEWMultiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation.Vezava: Mehka35,04 € -
Aligned to Achieve(2016) EILER, TRACY,AUSTIN, ANDREAA smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights.Vezava: Trda26,62 € -
Implementing Value Pricing(2011) BAKER, RONALD J. (VERASAGE INSTITUTE IN CALIFORNIA, USA)* The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model changeVezava: Trda129,61 €
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Mr. Shmooze(2010) ABRAHAM, RICHARD*Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. * While the stereotypical salesperson talks to and takes from their customers, Mr. Shmooze connects with and gives to his, proving that relationships areVezava: Trda25,23 €
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Art of Selling to the Affluent(2014) OECHSLI, MATTAttract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent.Vezava: Trda32,24 € -
Marketing Performance Blueprint(2014) ROETZER, PAULDiscover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.Vezava: Trda30,83 € -
Marketing Theory(2016)Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.Vezava: Mehka108,87 €
