Prodaja in marketing

Ogled izdelka

Public Relations(2021)

Vezava: Trda

292,96 €

Ogled izdelka

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition(2019) KELLER, KEVIN,SWAMINATHAN, VANITHA

Vezava: Mehka

142,80 €

Ogled izdelka

Marketing Research(2020) NUNAN, DAN,BIRKS, DAVID,MALHOTRA, NARESH

Vezava: Mehka

146,53 €

Ogled izdelka

Reinventing Retail(2019) SHEPHERD, IAN

Vezava: Mehka

23,82 €

Ogled izdelka

Practice of Public Relations, The, Global Edition(2016) SEITEL, FRASER

Vezava: Mehka

144,57 €

Ogled izdelka

Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition(2017) SOLOMON, MICHAEL

14,66 €

Ogled izdelka

#Hooked(2016) FAGAN, PATRICK

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to

Vezava: Mehka

21,02 €

Ogled izdelka

Basic Marketing Research(2013) MALHOTRA, NARESH

For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decision

Vezava: Mehka

129,40 €

Ogled izdelka

Paid Attention(2021) YAKOB, FARIS

Navigate the cluttered advertising attention marketplace with this bestselling guide that provides contemporary advertising ideas and models for marketing innovation.

Vezava: Mehka

51,31 €

Ogled izdelka

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit(2017) PULIZZI, JOE,ROSE, ROBERT

Vezava: Trda

44,85 €

Ogled izdelka

Epica Book 28: Creative Communications(2015) EPICA AWARDS

Vezava: Trda

114,84 €

Ogled izdelka

Event Design Handbook(2016) ROEL FRISSEN

Vezava: Mehka

46,32 €

Ogled izdelka

Huawei Goes Global(2020)

Vezava: Trda

109,43 €

Ogled izdelka

Social Media and Crisis Communication(2022)

The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.

Vezava: Mehka

74,12 €

Ogled izdelka

Chief Customer Officer 2.0(2015) BLISS, JEANNE

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world.

Vezava: Trda

32,24 €

Ogled izdelka

Adobe Analytics For Dummies(2019) KARLINS, DAVID,MATISOFF, ERIC

Vezava: Mehka

36,44 €

Ogled izdelka

Advertising Account Planning(2014) KELLEY, LARRY,JUGENHEIMER, DONALD

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from

Vezava: Mehka

122,49 €

Ogled izdelka

Brilliant Copywriting(2009) HORBERRY, ROGER

Vezava: Mehka

16,05 €

Ogled izdelka

Hacking Marketing(2016) BRINKER, SCOTT

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural r

Vezava: Trda

30,83 €