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Technology-Oriented Customer Touchpoints in Context of Services in Retailing(2023) TOBIAS RODING, RODING76,01 € -
Marketing For Dummies, UK Edition(2012) MORTIMER, RUTH,BROOKS, GREGORY,SMITH, CRAIG (HAYMARKET PUBLISHING, LONDON, UK),HIAM, ALEXANDER (UNIVERSITY OF MASSACHUSETTS AT AMHERST)Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller.Vezava: Mehka28,03 € -
Monetizing Innovation(2016) RAMANUJAM, MADHAVAN,TACKE, GEORGSurprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit.Vezava: Trda33,65 € -
Challenger Sale(2011) DIXON, MATTHEW,ADAMSON, BRENTBased on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business soVezava: Trda44,43 €
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Selling Luxury(2009) LENT, ROBIN,TOUR, GENEVIEVEProven principles and tactics for successful selling in the expanding luxury goods market Customers of high-end products hold extremely high expectations in terms of customer service.Vezava: Trda35,05 € -
Psicologia de ventas(2005) TRACY, BRIANBrian Tracy, uno de los conferencistas profesionales e instructor de ventas más destacado del mundo hoy en día, se dio cuenta que su logro o adelanto más importante en las ventas fue el descubrimiento de que 'la Psicología de Ventas' es más importante queVezava: Mehka22,20 € -
Social Marketing(2023) LEE, NANCY R.,KOTLER, PHILIP,COLEHOUR, JULIESocial Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing planVezava: Mehka212,94 €
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Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit(2020) SHORE, JEFFVezava: Trda28,03 € -
Digital Marketing(2022) CHAFFEY, DAVE,ELLIS-CHADWICK, FIONAIntroduce your students to Digital Marketing with this industry-leading text. Digital Marketing, 8th edition is the complete guide in the field, presenting the latest strategies and case studies. Featuring updated topics and exercises, this must-have bVezava: Mehka129,40 €
