Prodaja in marketing

Ogled izdelka

Corporate Brand Personality(2016) LESLEY EVERETT

Vezava: Mehka

41,80 €

Ogled izdelka

Market Research in Practice(2021) HAGUE, PAUL

Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.

Vezava: Mehka

76,02 €

Ogled izdelka

Value-Added Selling, Fourth Edition: How to Sell More Profitably, Confidently, and Professionally by Competing on Value—Not Price(2018) REILLY, TOM,REILLY, PAUL

Vezava: Trda

36,44 €

Ogled izdelka

Dark Social(2021) MACRAE, IAN

Vezava: Trda

44,55 €

Ogled izdelka

Organisational Buying(2021) PRIOR, DANIEL D

Vezava: Mehka

54,13 €

Ogled izdelka

Platform Strategy(2017) REILLIER, LAURE CLAIRE,REILLIER, BENOIT

Platform Strategy translates the complex management and economic models behind commercial platforms such as Uber, airbnb, Etsy and eBay into a practical guide for business. .

Vezava: Trda

68,42 €

Ogled izdelka

Managing Customer Experience and Relationships(2022) PEPPERS, DON (PRESIDENT AND FOUNDER OF MARKETING 1:1, INC.),ROGERS, MARTHA, PH.D (FOUNDING PARTNER OF MARKETING 1:1, INC.)

Vezava: Trda

123,05 €

Ogled izdelka

Customer Experience For Dummies(2015) BARNES, ROY,KELLEHER, BOB (THE EMPLOYEE ENGAGEMENT GROUP)

Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety

Vezava: Mehka

25,22 €

Ogled izdelka

Branding Yourself(2017) DECKERS, ERIK,LACY, KYLE

Vezava: Mehka

31,88 €

Ogled izdelka

How to Style Your Brand(2015) HUMBERSTONE, FIONA

Vezava: Mehka

42,06 €

Ogled izdelka

Advertising Effect: How to Change Behaviour(2014) FERRIER, ADAM (, CHIEF STRATEGY OFFICER, CUMMINSROSS)

The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

Vezava: Mehka

51,31 €

Ogled izdelka

Giving Voice to Values in the Boardroom(2020) CLARK, CYNTHIA

This book helps boards of directors work through the values-driven challenges they face every day.

Vezava: Mehka

35,28 €

Ogled izdelka

Kellogg on Branding in a Hyper-Connected World(2019)

Vezava: Trda

37,84 €

Ogled izdelka

Pop-Up Retail(2021) BOUSTANI, GHALIA

This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields

Vezava: Trda

49,21 €

Ogled izdelka

Advertising Creative(2022) ALTSTIEL, TOM,GROW, JEAN M.,AUGUSTINE, DAN,JENKINS, JOANNA L.

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use.

Vezava: Mehka

212,94 €

Ogled izdelka

Automatic Customer(2016) WARRILLOW, JOHN

Vezava: Mehka

15,41 €

Ogled izdelka

Writing Skills for Public Relations(2012) FOSTER, JOHN

Communicate effectively in writing, both to avoid misunderstanding and to keep the attention of readers, whatever the message might be.

Vezava: Mehka

62,71 €

Ogled izdelka

Global Capitalism, Culture, and Ethics(2022) SPINELLO, RICHARD A.

In addition to exploring the theory of global capitalism and ethics for students, this second edition of the key textbook takes into account many new developments across different industries, from retail to technology to big pharma. There are two entirely

Vezava: Mehka

56,10 €