729 rezultatov
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Principles of Marketing Student Access Card(2006) BRASSINGTON, FRANCESThis textbook presents an introduction to marketing. It explains all the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes.37,08 € -
Winning the Professional Services Sale(2009) MCLAUGHLIN, MICHAEL W.Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customerVezava: Trda37,84 € -
Master Class in Brand Planning(2007)In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine.Vezava: Trda67,27 € -
Selling All-in-One For Dummies(2012) THE EXPERTS AT DUMMIESAre you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? This book includes the ways to effectively network and prospect through the social media networking sites such asVezava: Mehka32,23 € -
Marketing Automation For Dummies(2014) SWEEZEY, MATHEWMultiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation.Vezava: Mehka35,04 € -
Aligned to Achieve(2016) EILER, TRACY,AUSTIN, ANDREAA smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights.Vezava: Trda26,62 € -
Implementing Value Pricing(2010) BAKER, RONALD J. (VERASAGE INSTITUTE IN CALIFORNIA, USA)* The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model changeVezava: Trda129,61 € -
Art of Selling to the Affluent(2014) OECHSLI, MATTAttract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent.Vezava: Trda32,24 € -
Marketing Theory(2016)Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.Vezava: Mehka120,74 €
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Marketing Metrics(2021) BENDLE, NEIL,FARRIS, PAUL,PFEIFER, PHILLIP,REIBSTEIN, DAVIDVezava: Mehka67,70 € -
Technology-Oriented Customer Touchpoints in Context of Services in Retailing(2023) TOBIAS RODING, RODING76,01 €
